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Entrepreneurship in 2020: social e-commerce.
I am 33 years old, no car, no house, no deposit, and I am on the verge of starting a business
2003-2013 platform-based e-commerce era
In 2003, Alibaba Taobao became e-commerce, but the real development of e-commerce was after 2008. With the development of logistics express system and the Internet, the era of e-commerce has developed rapidly.
Compared with physical stores, e-commerce does not need a facade, products can be expanded indefinitely, and at low cost, e-commerce is rising rapidly. However, with the slowdown in traffic growth on Taobao, Tmall, and JD.com, more and more new companies have joined. In addition, the head effect is obvious. The early big brands monopolized 95% of the traffic. Small and medium-sized enterprises want to gain exposure threshold getting bigger.
The Rise of WeChat Business in 2013-2016
With the help of WeChat traffic, the cost is low, and based on social communication, the trust is high.
The pain points of WeChat business: stocking, delivery, after-sales, income is unstable and unsustainable, and viscosity is poor.
The frequent growth in the early days led to a serious overdraft of the trust in the circle of friends, problems such as difficulty in product sales and difficulties in recruiting agents, etc., and micro-businesses gradually declined.
The rise of Douyin in 2016
Through a brand-new form, Douyin has attracted the attention of urban young people, and has continuously added more grounded gameplay, and has also attracted many users in third- and fourth-tier cities. This part of users will become the main consumer in the future, known as the new force in the "second half of the Internet." WeChat public accounts are popular, mainly by forwarding, while Douyin inherits the essence of Toutiao, relying on algorithms and smart recommendations. A self-media novice may also gain considerable fans in a short time.
The great thing about Douyin is its user stickiness. Some people say that if you look at Douyin before going to bed, the result is 5 minutes, 10 minutes, and 1 hour after watching it. It's like a charm, and you can't stop.
Business model
Social e-commerce meets the needs of the market:
In terms of user stickiness: a three-level distribution model, divided into transparency, and more work, more rewards. Team changes are small and sticky. Later, relying on team distribution, it is not a dream to make money lying down. The model is still that model, and the focus is on how to operate.
Leave the promotion to others to do;
Leave tedious communication matters to others to do;
Leave the management of social groups to others.
We only need to ensure that we continue to output high-quality content so that if others make money, you will also make money.
JD is also gradually implementing social e-commerce. Although social e-commerce is in full swing now, I believe that social e-commerce will still be an outlet in 2020.
If you also want to earn an income in fragmented time, please send me a private message and provide reliable resources.
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