The new market potential of social e-commerce is widely optimistic, and various industries have invested in this innovative e-commerce model. Among them, the cross-border e-commerce industry is no exception and has become an important participant in the social e-commerce army.
Social commerce continues to grow and grow faster than ever. This can be reflected from multiple perspectives such as the number of participants, the number of brands, and the scale of operations. It fully shows that this kind of innovation is accepted by the majority of consumers.
At the same time, we should also pay attention to the development speed of the industry. In 2017, the number of social e-commerce practitioners was about 20.188 million, with a growth rate of 31.5%. Participants in the social e-commerce industry will gradually cover every field of social networks. . The single-day sales of cross-border business of nearly 30 million yuan have attracted the attention of the industry. The innovative e-commerce model of "cross-border + social e-commerce" has increasingly attracted the attention and affirmation of the industry.
Different from the traditional e-commerce model, social e-commerce is based on individual trust and realizes the transmission of commodity information and the achievement of transactions through the social relationship chain. Therefore, social e-commerce has natural advantages in channel depth and information dissemination breadth, and can provide channels for the circulation of cross-border commodities.
At present, social e-commerce has become an important force in promoting the development of cross-border imports. Since cross-border goods are imported directly from abroad, and their packaging is written in the original place of sale, it is very difficult to quickly and deeply distribute cross-border imported goods without guidance and promotion. This is also the traditional sales channel for cross-border goods. of consumers are mainly concentrated in first- and second-tier cities. The link based on experience and trust in social e-commerce just solves this problem.
In fact, more and more cross-border e-commerce companies are no longer just selling goods, but gradually begin to pay attention to their "social" ability to better develop e-commerce through social networking. In recent years, with the upgrading of consumption in my country, more and more people are keen on overseas shopping, which has continuously expanded the scale of cross-border e-commerce transactions in my country. At the same time, the rapid development of cross-border e-commerce also means intensified competition. In order to stand out in an industry where giants gather, new marketing methods are needed. The combination of cross-border e-commerce and social networking can be said to be the upgrade and development of corporate marketing strategies.
As we all know, traditional marketing is mainly sales-oriented, that is, disseminating product and service information to potential consumers. With the rise of social platforms such as Weibo and WeChat in recent years, companies have begun to use H5, short videos and other more visually impactful and easier-to-spread ways to conduct social marketing and facilitate transactions.
For cross-border e-commerce, sharing overseas shopping experience through social platforms, attracting consumers to view and forward, not only increases the brand promotion of cross-border e-commerce companies, but also increases the brand's customer stickiness. Such a business model more durable.
In addition, in the marketing era of social media, the forms and options of cross-border e-commerce have been enriched. The socialization method can help consumers quickly resolve information asymmetry, allowing more consumers to learn about good overseas products and learn how to distinguish them. fake. From this point of view, the involvement of cross-border e-commerce in social e-commerce is actually the next big chessboard. With the implementation and stability of relevant national policies, cross-border e-commerce still has huge room for growth.
If enterprises want to find new breakthroughs from the cross-border social e-commerce model, they have to choose a suitable SNS e-commerce system. Among the many SNS e-commerce systems, you might as well try this one that ranks first in the domestic industry and has ten ThinkSNS, a social software with years of development experience, TS provides solutions for social scenarios in various industries, including shopping malls, circles, Q&A, Weibo, topics, channels, finding partners, activities, information, finding people, map positioning, people near the Billboard There are more than 50 functional sections, covering all the needs of the SNS e-commerce system, and the social function modules are split, which can be flexibly formed and used according to business development needs. Permanent license for a one-time fee.
Social software development supplier ThinkSNS official website: http://www.thinksns.com/
Jipu e-commerce system: http://www.jipukeji.com/
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