Overview of Super Wechat Business System
Social E-commerce 3.0 Era
Where is the "newness" of social e-commerce, and where is the future of micro-business?
It has been 6 years since the rise of micro-businesses. After 6 years of ups and downs, the model has been updated and iterated to adapt to the development needs of the times.
Gree, Mengniu, Yili, Wanglaoji and other big brands have also entered Weishang one after another, trying to get a piece of this big cake. So, how big is the micro business market? According to the iResearch report, the transaction scale of the micro-business industry market will reach 1 trillion in 2019.
In the past, the micro-business model was mainly based on "products are king" and "traffic is king". However, with the rise of social e-commerce, the platform is responsible for the source of goods and the supply chain, and the seller only needs to be responsible for selling the goods, so that the whole people They all sell goods in the circle of friends. Projects with low threshold, easy operation and high returns have risen rapidly and become people's first choice for sideline business.
It is said that among the 69 people in Moments, there is one Weishang. It is nothing new for the whole people to do micro-businesses. Everyone can do micro-businesses, and everyone has the opportunity to make money.
However, traditional micro-businesses seem to be difficult to do this year. The competition is fierce, there are many competing products of the same type, and the market is saturated with products. On the contrary, micro-businesses have lost their original advantages.
Originally, the biggest advantage of Wechat business is to reduce the number of retail terminals in the sales process, maximize the profit of goods, and decentralize the traffic. And in the micro-business development model, a C2C model based on pocket shopping, a B2C model based on WeChat third parties, and a B2C2C model based on Jingdong shopping portals have gradually formed.
In 2019, the growth model based on traffic has come to the end of the dividend. Traditional micro-businesses are facing problems such as high customer acquisition costs, traditional marketing failures, and high agent turnover rates. Many micro-business brands have lost their ability to compete and even died.
As products are the core of wechat business, when choosing a product, it is nothing more than related to the gross profit, frequency and demand of the product category. So, how can we break the original wechat business model and usher in a new red sea market?
By recombining product and market, four new forms can be obtained:
New products old market (market penetration - price competition)
New market for old products (differentiated competition)
New product new market (diversification - death)
Old products and old markets (detour - copying)
For different products and markets, their marketing methods are different. For example, fresh food, which is relatively popular now, uses the model of old products and new markets.
The micro-business model is also constantly changing with the consumption habits of buyers, forming a fixed and relatively stable business model.
Today, well-done social e-commerce companies include Yunji, Chuchutui, Global Catcher, etc. Their design rules are inseparable from these three points: direct sales fission, team payment, and membership system. However, this model of social e-commerce can easily overwhelm the goods and lead to the development of attracting people to make profits, thus becoming a pyramid scheme.
In order to get rid of the problem of difficult growth and combine social and traditional, two new hybrid models have emerged: "community group buying + traditional micro-business" and "community group buying + offline entities".
The design of these two models is almost the same as that of social e-commerce, but the new model is to combine online and offline, and to increase the diversification of channels by increasing the form of group buying and communities. As a result, the fission speed is faster and the ability to realize cash is improved.
Now, the models of micro-businesses have become more complex and diversified, but relatively speaking, these models can survive and are worth developing.
A diversified social e-commerce model is the way for micro-businesses to survive in 2019.
Overview of Super Wechat Business System
Super Wechat Business, a new retail platform that subverts the traditional Wechat business industry, uses big data algorithms and internal and external dual-cycle marketing solutions to completely solve the century-old problems of Wechat business practitioners who have difficulty hoarding, suppressing and selling goods, and can also help Existing wechat business practitioners clear their inventory through the super wechat business platform, and realize the inventory, so that everyone can easily start a business and make money happily. Super micro-business system development, business model software development, welcome to communicate with us, we focus on the development of Internet technology, various business model system software development, distribution system development
2. How to participate
1. Registration
Scan the QR code shared by friends to register as a member;
2. Upgrade VIP
Choose any product you like and buy any one, you can become a VIP;
3. Rules of panic buying
The inventory quantity of each product is updated from time to time based on 21 member data on the entire network. Therefore, members need to make an appointment to queue up to buy products. Every time a product is successfully purchased, the platform will give you a coupon that is 1.5 times the price of the product. Coupons When purchasing products in the VIP area, it can be used as a deduction in cash;
4. Platform consignment sale
Products purchased in the VIP area can be selected for consignment sale on the platform. If no consignment sale is selected within 24 hours, the platform will automatically deliver the goods by default.
During the internal test period, the product sales cycle of the platform is 1-10 days. The fastest 1 day is the fastest and the slowest is 10 days. After the success of the sales, members can withdraw to the account.
The length of the consignment cycle is determined by the algorithm of the big data of the platform, there is no fixed time period, and the stable operation of the platform is determined by scientific algorithms;
3. Platform reward mechanism
1. Contribution Award
Every time a product is sold in the mall, 5% of the sales will be included in the contribution points, and the contribution points will be rewarded every Monday morning. The reward rules are as follows: snapping up rewards: the top
three
who have the most successful snapping ups every week can get rewards ;
The first place can get 15% of the total contribution points;
the second place can get 10% of the total contribution points;
the third place can get 5% of the total contribution points
;
Referral rewards:
the top three who recommend the most new members every week can get rewards;
the first place can get 15% of the total contribution points;
the second place can get 10% of the total contribution points;
the third place can get 10% of the total contribution points 5%;
the recommended ranking order will be displayed in the leaderboard.
2. Joint Creation Award
Members can use 10,000 coupons to apply for the platform's joint creation status. Every time a product is sold in the mall, 5% of the sales will be included in the joint creation points.
3. Team Award
V1: Direct promotion of 5 VIPs, upgrade to V1, and enjoy 5% rewards of team performance;
V2: Direct promotion of 5 VIPs, one of each of the three teams will have a V1, and the team’s performance will reach 100,000 yuan, upgrade to V2, Enjoy 10% reward of team performance;
V3: Direct promotion of 5 VIPs, one of each of the three teams will have a V2, and the team's performance will reach 1 million yuan, upgrade to V3, and enjoy 15% of the team's performance reward;
V4: Direct promotion of 5 VIPs, one of each of the three teams will have a V3, and the team's performance will reach 10 million yuan, upgrade to V4, and enjoy 18% of the team's performance reward;
V5: Direct promotion of 5 VIPs, of which three teams each have a V4, and the team's performance reaches 50 million yuan, upgrade to V5, and enjoy a 20% reward for the team's performance;
4. The same-level bonus
V5 can enjoy the same-level bonus. When the lower-level member has V5, the superior can enjoy 10% of the lower-level V5 team income.
5. Agent Award
Members can use 20,000 coupons to apply for regional agents on the platform, and regional agents can enjoy 3% of sales in the region.
Super micro-business system development, Li Tieniu 15889726201, discussion and exchange of business model software.
The concept of social e-commerce 3.0 era
Let's take a look at the development trend of social e-commerce
The wechat business hoarding model is the oldest wechat business model, and I define this model as the past model. Because this model has gone through 6 years, do you think it will be so easy to succeed when you enter an industry and use the model 6 years ago to do the market? Even if it will, it will be very difficult! So what we see is that innovations and changes have begun to appear since 2018, and innovative models mainly represented by "community group buying, social e-commerce, thousands of stores in thousands of cities, and social e-commerce" have begun to emerge. Then the emergence of these patterns indicates the three major trends of the industry.
From investment promotion to retail: We all know that for micro-businesses that store goods, the two biggest marketing tools are "community + offline". So these four models "community group buying, community e-commerce, thousands of stores in thousands of cities, social e-commerce" are actually "offline + community, online + community, offline + community + micro business, online + community + e-commerce + micro-business". Therefore, the biggest difference between these four major models and traditional micro-businesses is that they pay more attention to dynamic sales. So this is a very important trend in the development of the industry, from investment promotion to retail. This is also of course, how can a brand without retail go far? In addition, how many goods have been stockpiled in the entire micro-business channel today? Six years have passed, do you still naively think that today's goods are still so easy to stock up?
From online to offline: Although it is very difficult to make profits in offline stores, a micro-business brand with no offline stores is so fragile. The number of micro-business practitioners has reached 50 million today, thinking that the market size is larger, but at the same time it shows that there are fewer and fewer Xiaobai. When consumers become more sophisticated, we are faced with the dilemma of rising trust costs. Today it is very difficult to completely rely on online to make a deal with a customer, so the necessity of offline stores and the popularity of the brand have become very important here, which is what I call transaction costs. In the past few years, I have been researching the top wechat business brands every year. It is very interesting that basically all the wechat business brands that have been in operation for more than 3 years are companies that opened offline stores during the heyday of the company. So no matter whether you start a micro business or an e-commerce business, in the end you are a brand owner. In fact, the operation will continue to be unified. Offline stores still need to be built, but the success rate of stores will be much higher if there is traffic first.
From marketing to service: Although Mr. Lin also shared this point in the ppt, the fourth moat is the establishment of a "business school". The main function of the business school is to empower agents. In May of this year, a brand that I coached came to participate in the course and exchanged ideas for a while. This brand has recruited more than 6,000 agents in 6 months, and its development is still very good. He said he came from Jiangsu just after the salon and asked him how it was going. He said it was not bad, basically there are more than 20 shows every month. Ladies and gentlemen, it is obvious that these more than 20 business promotion salons were held to help agents. I asked him how he organized this far away area in Jiangsu. Later, Zeng always said that the cost of his own development was indeed too high, and he could not keep up with energy, so he put Jiangsu has set up a big agent to take the dividends of the whole Jiangsu. Let him organize every month and the company will start. see it? Ladies and gentlemen, only the brands that do down-to-earth marketing and service can truly have a future.
2019 is the year of paradigm convergence
Finally, let’s talk about what is "social e-commerce 3.0". In fact, I think hierarchical agency is the model of yesterday, and today's model is: "community group buying, social e-commerce, thousands of stores in thousands of cities, social e-commerce", but if I took the brand side I serve today and released a model today, so will this model be outdated tomorrow? Look at Yunji where the stock price fell, and see Yunji where the WeChat index fell. The ultimate business model of social e-commerce is not social e-commerce. I think 2019 is a year of model integration, and the social e-commerce 3.0 model I designed is a set of fusion models.
Social e-commerce 3.0 = micro-business model + social e-commerce + community e-commerce + thousands of cities and thousands of stores
At the same time, this model has six driving lines of "investment + retail", "online + offline" and "service + marketing".
Here we first roughly divide the agency mechanism into service lines and marketing lines:
Marketing line: First of all, we set up an agency policy with marketing and promotion as the main line. In this set of policies, our highest level is still a two-level stocking model with hierarchical agents as the main body. There are general agents and alliance stores. Then the general agent can develop the alliance store, or promote the general agent, and the alliance store can also be promoted and upgraded. Then each agent can develop VIP store owners through social e-commerce, which is social e-commerce. Then encourage each VIP store owner to establish a welfare community, and then the brand can conduct group buying flash sales and other activities for the community to carry out community e-commerce operations, helping store owners make money and helping agents ship goods. This line does not consider regional division at all, and everyone gets money according to promotion and recommendation.
Service line: Then another main line is the service line. The service line is divided into provinces, cities, districts, and counties according to regions. The company can not only achieve rapid capital return by recruiting provinces, cities, districts, and counties. At the same time, regional agents of the service line can be given dividends based on regional sales. For example, I am a regional agent in Suzhou City, Jiangsu Province. As long as I open an alliance store in Suzhou City, I will be rewarded with 800 yuan. All the goods sold through social marketing will give me a 3% rebate as long as the delivery address is Suzhou. Then the company’s recruitment of service line agents in the early stage not only brings back funds quickly, but also recruits a group of partners who do not need basic salary all over the country. These partners can not only help us attract investment, but also provide certain training and empowerment to regional agents. In this way, we can quickly build an online and offline double-line moat for the enterprise. The mountains and rivers laid down in this way are not only fast, but also very stable.
I won't explain the other content here, because this model is actually very complicated, and we discussed a whole set of implementation process through many days and nights of discussions. Because after all, we are not a training company, and all the bragging is to be realized. If you are interested in this model, you can leave a message, and we are also welcome to communicate offline.
Social e-commerce 3.0 is bound to set off waves in the entire social e-commerce market.
How to distinguish between social e-commerce, community e-commerce, and community e-commerce?
social e-commerce
To put it simply, Weishang is actually the 1.0 version of social e-commerce. After the transformation and upgrading of micro-businesses, they become part of social e-commerce. Social e-commerce is also based on the relationship network of interpersonal communication, with the help of the emerging social platforms such as "Two Weibo and One Douyin" (Weibo, WeChat, Douyin) to sell products.
Pay attention to the interaction with users, which is mainly reflected in background replies, likes, and reposts, and always focus on users. This is the biggest difference from traditional e-commerce, and it is also the biggest advantage.
By continuously analyzing and locating the shopping behavior of target users, mining deep-seated user needs, and continuously outputting content that users are interested in on the platform, stimulating user consumption, increasing conversion rates, and realizing precise marketing.
Community e-commerce
With the fire in the food delivery industry, many people have seized the opportunity of the "lazy economy" and want to get a piece of the action. Community e-commerce is a good entry point. It provides services based on location and surrounding users, and builds a business model based on convenience. Community is convenient consumption, emphasizing convenience.
The biggest advantage of community e-commerce is that it is close to users, and the most important value point is community delivery. Therefore, there are three main scenarios for community e-commerce: store delivery, home delivery, and shared space (vending machines, unmanned stores).
For example, a certain person in the community pulls the neighbors living in the surrounding area into a group chat, delivers fresh fruits to the door, and adopts a more favorable promotion method for group purchases. The user's trust in purchasing is doubled. Don't forget that Chinese people's consumption habits are largely based on the "acquaintance sales" model. I believe that in the near future, the fruit sales channels of the entire community will be monopolized in the hands.
Community e-commerce uses online platforms to interact with users, which is not very friendly to the elderly, the key group of community consumption. Community e-commerce companies should dig deep into the pain points of elderly users, such as inconvenient mobility, lack of understanding of mobile terminal operations, like to buy promotional products, and so on. The small program or APP menu bar settings on the mobile phone should be as concise and clear as possible, with larger fonts, so that they can easily operate and place an order with one click. In addition, more promotions and small gift activities can be held to drive the enthusiasm of elderly users to participate in activities.
If you want to do a good job in the community e-commerce business, product quality is also the key. If community e-commerce wants to operate for a long time, it is essential to establish a good reputation in the community. The thoughtful service will bring the merchants continuous repeat customers, form a stable user and "fan group", and then use their social platforms to promote and market, forming a fission of fans.
Social e-commerce
A community is a group of groups that share common characteristics. Community is the shortest path for enterprises to communicate with users. Because of the great convenience and immediacy, more interaction with users can be established in the community and some feedback can be obtained faster. Whether it is fast-moving consumer goods with high frequency and low price or industry products with a low repurchase rate but high price, they can all be sold in the community.
The social scene focuses on communication and sharing, as well as activities and content. Such as expert online, knowledge quizzes, topics, circles, activities, product encyclopedias, industry knowledge, paid knowledge, etc., can all become the theme of the community and the method of activating the community. Members of the community connected in this way have very close communication and interaction with each other, and the closeness is continuously strengthened.
A good community can generate enough activity and content. The frequency and quality of interaction between fans is where the vitality of the community lies. Therefore, products and services with a high degree of matching can make group members pay more attention to products in the community.
In this era of mobile marketing where scenarios are the trend, the charm of social e-commerce is that when users need it most, an activity or a product just appears in front of them and touches their hearts directly. From physical stores to micro-businesses, communities, and then to communities, companies can find a large number of accurate users, thereby forming a larger sales situation and creating better brand value.
How to play social e-commerce in the circle of friends
Social e-commerce is divided into three echelons, the first echelon: Twitter (Twitter), social e-commerce platform FAcebook (Facebook), workplace social recruitment LlinkedIn (LinkedIn); second echelon: social The third echelon: RedditJImgur for social news, Quora for quizzes, and Instagram for video content.
Then domestic social e-commerce platforms can also find corresponding echelon classifications according to different positioning and different functions. For example, Sina Weibo is equivalent to Twitter, and WeChat and QQ are equivalent to Facebook. They all belong to the first echelon; Maimai is similar to LinkedIn. Waiting is equivalent to news and social networking.
When it comes to the e-commerce of Moments, everyone’s first reaction is WeChat business. Here we talk about both Wechat business and the social e-commerce process of WeChat platform, focusing on how to play e-commerce in Moments.
Wechat business started in the circle of friends and also declined in the circle of friends. It exploded in 2014 and returned to rationality in mid-2015, eliminating most of the merchants. It is precisely because of this ups and downs that many people have doubts. Is WeChat business a pyramid scheme? Can it be done? It can be said with certainty that WeChat business is a good thing, and it must not be a pyramid scheme.
There are generally two kinds of people who have such doubts. One is that they have never done wechat business at all, and when they see someone saying something bad, they just follow suit; To make money, but was tricked by some unscrupulous wechat merchants. If you don’t even have the most basic Internet marketing thinking, how can you do it well? Moments will not be the end of wechat business, we can see those who have really mastered the skills of wechat business, they are doing well, and in the future will do better.
To study social e-commerce in the circle of friends, you must first have a simple understanding of WeChat. WeChat is an instant messaging social software, and now it has evolved into a social-oriented full-business ecosystem. In addition to instant messaging, WeChat shopping can meet the needs of purchasing goods, WeChat games can meet the needs of entertainment, WeChat groups, shake, nearby people and scan can meet the needs of actively expanding contacts, and WeChat public accounts can meet the needs of communication and promotion. The function of WeChat wallet is also very powerful, which can meet the needs of many life services, and WeChat payment is even more amazing, which can connect all online transaction activities.
Where is the core of these layout connections? Many people say that it is the instant messaging function, which is a certain person who uses WeChat, but it is not. How do we connect these people? It is the circle of friends, which can be shared in the circle of friends. Share good things and share them with your friends. For example, shopping links can be shared (except for Taobao), WeChat groups and personal QR codes can be shared.
, public account articles can be shared, etc., connect every function in the entire ecological structure of WeChat through the circle of friends, so that it is the core and the place that needs our business most.
But we also need to be clear that the circle of friends is a relatively private place after all. Others must not look at your circle of friends to see advertisements, so you must pay attention to skills when playing, and pay attention to the handling of details such as content, copywriting, and time. Let's take a look at some unique features of playing social e-commerce in the circle of friends.
1. Platform e-commerce actions
The attitude of the circle of friends towards e-commerce has always been a question of concern to everyone. In fact, this is also a very contradictory issue. If the platform supports it, the circle of friends will definitely be flooded with advertisements, which will affect the user experience. If it is clearly not supported, you must have an attitude of not supporting it, and you must resolutely crack down on it.
So the platform made the most sensible decision, that is, it did not express its position clearly, neither said it supported nor said it did not support it, but only made some restrictions, which can be regarded as some unspoken rules for playing WeChat. For example, the number of personal WeChat fans has changed from the previous unlimited to the current limit of 5,200 friends, and the WeChat account with more than 3,000 friends will be reduced by 50% when posting Moments, which means that your Moments have begun to drop. right now. If a large number of advertisements are posted in the circle of friends, or the same post is sent by more than a dozen WeChat accounts at the same time, it will also be blocked or invisible. But for those that are not particularly excessive, they are still allowed to exist.
At the same time, the circle of friends blocked the links about Taobao, and some people said that Taobao blocked the source of WeChat. No matter who blocked who, the circle of friends could not open the links of Taobao anyway.
So what kind of links are allowed in the circle of friends? Tencent-based links such as WeChat store, Paipai store, and Jingdong store, links to partners’ store links, and some storefronts on third-party platforms, such as Youzan, Wechat Union, Pocket Shopping, etc. Therefore, friends who want to do WeChat circle of friends marketing can consider using these as a transaction platform.
WeChat gave the official shopping entrance to Jingdong Weidian, and gave a third-level entrance to Paipai Weidian.
Another move of WeChat in 2015 is that the word “Wei Dian” appeared under the personal information of Wechat. Click here to enter the personal Wechat store directly. This “Wei Dian” is an independent third-party platform, not any official WeChat store. micro store.
But WeChat has given Weidian such a large interface, which shows that they are still inextricably linked. Many Internet experts have opened their own micro-stores in a short time, which is very convenient for marketing and publicity. They don't need to post to Moments to tell everyone what they do, and they already know when they add each other's micro-signals.
These actions show that the WeChat platform supports e-commerce, and circle of friends marketing can definitely be done. It is necessary to choose the right platform and the right source of links.
2. Moments Ads
Let’s talk about the official advertisements in the circle of friends first. At the beginning of 2015, it began to spread on the Internet that WeChat officials would place advertisements in the circle of friends. Some netizens claimed to have seen the official advertisements in the circle of friends, namely: BMW, ivo, Coca-Cola was seen by more and more people, and quickly spread on major websites and social platforms, but not everyone can see these three advertisements.
Netizens joked that only the rich, handsome and rich can see BMW’s ad, that elite white-collar workers and corporate executives can see vivo’s ad, and that grassroots can only see Coca-Cola’s ad. Of course, this is just a joke. Some people also say that you can see BMW’s advertisements with Apple mobile phones, vivo advertisements with Huawei, vivo, and ZTE mobile phones, and only Coca-Cola advertisements with Xiaomi mobile phones.
In fact, these statements are all kind of ridicule, but it caused a viral spread. For a while, everyone started a comparison game. No matter what advertisements they saw, they all said that they saw BMW advertisements and wanted to prove that they were rich, handsome or handsome. Bai Fumei is a high-end consumer group. This is the charm of social entertainment marketing, which can trigger everyone's active communication and arouse everyone's interest in participation.
At the same time, this advertising strategy also illustrates a trend, that is, the precise advertising of big data will be applied to all aspects of business. WeChat has a large amount of user data, and these data are quickly classified, sorted, and summarized through cloud computing, and then Analyze the various characteristics of the crowd, and then carry out accurate advertising through data matching. This is an experimental launch, but the effect is amazing.
Since then until October 2015, the official has placed advertisements in the circle of friends many times, and some people will see them every time, but this kind of advertisement has been played by friends in the circle of friends. There are a lot of ads in the comments, and everyone is posting their own ads in these comments. own boat. At the same time, powerful companies can consider cooperating with the government to make this kind of advertisement, and finally grasp the effect, know how many people participated in the comment, and how much reading, they can also respond.
3. Rise of Talent Market
The talent market here mainly refers to those WeChat self-media. Wechat talent is a person who has gained popularity in WeChat. In the past, he relied on content to win and attract a large number of fans, but fans basically come to learn, or come to Playing, there is no good way to monetize, except for some advertising sponsorships, or the need to place advertisements. Now there are more ways, such as giving rewards, posting advertisements in Moments, and opening your own WeChat store.
Rewards are generally published on the official account of the original article, and then set up a reward function, think the article is good can be rewarded, but only for those industry elites or spiritual leaders, or the official account with a large number of fans.
Many self-media people have the business of posting advertisements in Moments, and now there are also many online public relations companies or advertising companies doing these things. For example, Guijiaoqi is a self-media person. He revealed through an article that he has dozens of WeChat accounts with a total of 100,000 people, and 10,000 yuan for each retweet. Is it worth 200 yuan to repost once? Is it worth it or not? It must be worth it. This is a way to realize cash.
After accumulating a certain number of fans, many talents start to make their own products and open their own micro-stores, especially when the micro-stores can be displayed under personal information, and directly move the products to Moments. If you are a talent, yes A spiritual leader in a certain aspect can help every fan, so if you post some product advertisements and sell something, who would not support it?
4. Copywriter
In addition to the self-media and big names mentioned above, many ordinary people also want to do Moments marketing. Advertisements cannot be posted frequently, but they must be posted. It is recommended that everyone who wants to sell goods in Moments learn some copywriting Skills, PhotoShop and other real skills, who post jokes and chicken soup in the circle of friends all day long, have no nutrition, can’t improve themselves, and don’t help marketing. No one wants to listen to philosophy, but it makes everyone think you are impractical.
Come to some actual copywriting, play high-quality advertisements, and make some original graphics and texts, so that everyone will accept you sincerely, understand your strength, and understand that you are constantly improving, so you will not fail to attract fans. High-quality copywriting comes from continuous practice.
5. The key points are in the sun
High-quality copywriting can be posted at most once a day, or once every few days, but in daily life, you have to post to Moments every day. As mentioned earlier, you should post at least 10 articles a day, and post them at different time periods to increase your presence. . Where does the content come from? It is the details of life.
Post photos of life, trivial matters in entertainment and work, and occasionally post what you see in society, news lace, etc. In this way, you will not only have a sense of existence, but also a sense of reality and trust, so that everyone knows that you are a person. Real people who want to believe in you and deal with you.
When posting products, you must pay attention to post more user experience and production details, talk less yourself, and post what others say and the good experience of others.
6. The role of WeChat groups
A group is a small group. You can do many things in the group, such as expanding contacts, interactive discussions with multiple people, training, grabbing, pulling people to vote, and doing marketing. It is not recommended to post advertisements directly in the group, because basically Hair will be kicked out. The best way to do marketing in the group is training, lectures, marketing in the sharing of dry goods, packaging the advertisement you want to play into a classic case, and then sharing the various links of success, precautions, etc.
Soliciting votes in the WeChat group is a last resort, and it is also the most effective way to solicit people. Of course, a certain amount of compensation must be given to the group friends.
There are also WeChat groups as communities. This is a higher-level mode of operation. You can properly join some of these groups to expand your network, learn and communicate. When you form a group, if you don’t want to be a professional or profitable group, it’s best to form it temporarily when you have something to do, and disband it after a period of time. Don’t hang a silent group there all the time.
7. QR code links everything
QR codes have proven their status in many business links, linking offline and online, which is currently irreplaceable. In the circle of friends, the QR code also plays its function all the time.
If you want to expand your group, you can post the QR code of the group to Moments to gather popularity. Find people to push personal QR code business cards to expand contacts, and turn product links into QR codes as entrances. The most widely used is to put personal QR codes in the articles posted on the official account, so that fans will continue to join.
8. The official account must be operated
Nowadays, official accounts are flooding, and no matter whether it is an individual or a company, they will make an official account regardless of whether they need it or not. Many people who run official accounts don’t even know how to create the most basic content. They can only copy and plagiarize, and do some abstract articles. They are not original at all. Such accounts will gradually disappear, and even be continuously demoted by the authorities.
At this time, originality is very precious. After an article comes out, you need to take the initiative to share and spread it. After all, not everyone has hundreds of thousands of fans. And up to now, the reading volume of many articles has dropped rapidly. It is understood that many subscription accounts with more than 100,000 fans can publish an article with only a few hundred or even less reading volume.
With the development of WeChat today, there are many users, many subscription accounts, and many shares of the same industry and type. Everyone may follow many official accounts, but which subscription account and which article they read every day depends only on the proportion It is no longer possible to win, and we still need to rely on some methods to operate.
At this time, the power of the circle of friends is used to share the article to the circle of friends. You may not go to the subscription number, but you will definitely go to the circle of friends. Suppose you have 1,000 friends, you should share this article at least 5 times a day. Once, bring a comment (it can be a certain point in the article) when sharing, and share three more articles that have been posted before.
This is repetitive work, but it’s not useless, because now everyone’s circle of friends has at least a few hundred fans. If you send a message, it will be covered by swiping screens, and most fans can’t see it. This content, so it needs to be posted repeatedly. It is best to have a small circle, the influence of people in this circle is almost the same, forming a tacit understanding, everyone shares each other's articles to achieve the effect of rapid dissemination.
At the same time, we must make good use of WeChat groups. Advertisements are not allowed in the group, but most of them can send thousands of goods. Add a few more groups, be more active in the group at ordinary times, and occasionally post a piece of dry goods for everyone to help share. The effect is still the same. not bad. You can also arrange keywords in the article and in the title, because the articles published on the WeChat official account can be crawled by search engines, so you can get free search rankings. Sogou has given WeChat a special entrance, Baidu , 360, etc. are crawled.
These are the operating methods of the official account, including some paid forwarding and sharing, inviting to share in the group, and then posting. Or directly find some big accounts to forward, sometimes it is necessary to pay. To write an article, in addition to continuously creating high-quality soft articles and titles, it must also be operated, so as to continuously increase the reading volume and let an article maximize its value.