In business dealings, social interaction has been a top priority since ancient times. There is a saying that goes well, connections determine money connections and business connections. Whether sales or business cooperation are based on people, everything is people-oriented. Today's Internet tools can make social interaction more convenient, which has added fuel to the popularity of social e-commerce.
If a person is always in a closed state, then he will never be able to find people like you, no one who can help him, and no business opportunities. Why are there so many chambers of commerce? Because we all work in a certain industry, and we all work in enterprises, we can exchange knowledge and resources, cooperate together, and learn and progress together. And there is a very important point, decentralization.
1. Centralized e-commerce platforms have gone through a period of capital accumulation, and their traffic policies are no longer tilted towards merchants. Then there is competition between several major e-commerce platforms, as well as competition between sellers with homogeneous keywords. User acquisition costs are getting higher and higher, and sellers must seek new market channels;
2. Social trading has always existed. For example, matchmakers in the past relied on social interaction to close deals!
But because of the maturity of WeChat and mini programs, and the empowerment of software, the boundaries of transactions can be expanded infinitely. Social channels can be more fully exploited;
3. Another important factor is that there are more and more homogeneous physical products in China, and there are more and more small programs. People choose to sell more and more carriers, which is more convenient for transactions;
4. There are also a number of training experts who are adding fuel to the flames to harvest your psychological dependence on him.
In fact, business is far more than just social networking and e-commerce. It is a system and a closed loop. More importantly, you need to be able to learn, think, be systematic, have tools, and be able to execute.
Social e-commerce is so popular, what can we do?
After reading Sun Honghe's "New Method of Social Business Fission" and "New Method of Physical Store Fission System", he pointed out some directions for us:
1. Those who have their own expertise should start looking for their own user groups from self-media;
2. If you have a physical store, establish your own system, establish an online e-commerce mall , fission, establish a community mall , community group buying mall ...
3. If you don’t have a physical store, try not to open one because it’s more complicated. But you can start from the online mall , which is also a process of starting with your own target group, crowdfunding, and finally making it big.
The general principle is socialization on the left and commercialization on the right. There is no e-commerce without socialization.
As for social e-commerce, its definition is that social interaction is transferred to the Internet platform, thereby generating business transactions. Not to mention, why should we pay attention to verticality in headlines? Why should we pay attention to the field? It is to gather a specific group. The emergence of a specific group will have common hobbies and common needs, which will extend business contacts. Using the Internet to socialize is a very convenient way. You don’t have to go out, you can find the people you are looking for with just a mobile phone, you can find business opportunities, discover needs and solve them, and make profits.
Another point is the current environment and development trends of Internet social networking. In the past few years, people might have thought that the Internet was unrealistic. People didn’t know who was behind this ID. Now everyone is familiar with the overall Internet environment. Behind every ID is a real person. Everyone is inseparable from the Internet. Everyone has become an ID.
In summary, you will find that on the Internet platform, it is very easy to gather into a group, which is called private domain traffic . This speed and convenience are much faster and more convenient than offline. Using this form, business transactions will be easier and more effective. This is why social e-commerce is so popular.
Following the current trend, each of us should socialize on the Internet. Social networking is the most basic whether it is online or offline business projects. With social networking, there will be opportunities and value will be created.