The actual meaning of social e-commerce platform is a tool, not a fixed model. There is a reason why social e-commerce platforms have exploded . Shengtian Banzi Supply Chain has summarized the following points :
one,
- The growth of existing C-end e-commerce platforms is slowing down, and new platforms are needed to break through.
- Pinduoduo has suddenly emerged over the past few years and has been listed on the market. It is a representative of social e-commerce platforms. Yunji has been listed on the market and is a representative of social e-commerce platforms.
- With the popularity of Kuaishou, Douyin, and Toutiao, social networking has brought more and more importance to everyone’s daily life. The sales situation is booming, with one person selling hundreds of millions per year. It has far exceeded the unit output value of traditional e-commerce.
- Direct selling has been banned and no one participates. Because micro-business needs to stock up on goods, not everyone has the ability to sell, and word-of-mouth is naturally divided into two levels. Social e-commerce, drop shipping. There is no need to stock up on goods, you can earn one order if you sell it, and you won’t lose anything if you don’t sell an order. The above reasons have prompted the crazy explosion of social e-commerce. For more information, you can click on my Zhihu homepage https://www.zhihu.com/people/ju-he-gong-ying-lian or add my contact information
2. Why do I say social e-commerce is a tool? Because social e-commerce is one of the tools to solve any business problem. The choice or not depends entirely on the business owner, and the amount of funds invested also entirely depends on the business owner. You can even have zero investment like consumers. Unlike traditional industries or traditional e-commerce, the source of income is related to investment, but it is definitely not the most important relationship. The source of income lies in the circle around you. Small businesses can participate in social e-commerce, supply, sell goods, cooperate, and share profits and sell goods. This is also social e-commerce.
Medium-sized enterprises can independently create a series of products for social e-commerce through online channels and their own customer channels. Large enterprises can establish social e-commerce projects. Establishing a new company, cooperating with the same industry, cooperating with different industries, social e-commerce is the concentration of fragmented personnel, one person and one company are one unit, there is nothing that cannot be cooperated, in the end it is just a matter of profit distribution.
Therefore, social e-commerce is a tool and a direction that can complete part of the transformation of enterprises . Obtaining traffic through traditional offline channels, that is, selling goods in physical stores, if it is not a well-known brand, generally requires a deposit. Moreover, logistics costs and loss costs will be very high.
The cost of obtaining traffic through traditional e-commerce channels is also very high. The through-train keywords cost only a few yuan at a time. If you want to be exposed, you must first invest a lot of money to support it. More and more companies are using social e-commerce systems to build their own platforms.
3. There is currently no well-established social e-commerce company, although Taobao, JD.com, and Xiaomi have. Suning and other large domestic companies have entered the market one after another, but it is also a new project for the industry. It has great advantages and abundant resources, which is true, but it is not yet good. If you want to do it now, I recommend you check the threshold. As long as it is not high or even 0, you can try it. If the threshold is too high, it’s better to wait and see. The above is a brief introduction, and the number of words is limited. For more detailed information, you can click on my Zhihu homepage https://www.zhihu.com/people/ju-he-gong-ying-lian or add my contact information for a detailed chat.
In fact, if you break it down, social e-commerce can be divided into three models: social content e-commerce, social sharing e-commerce, and social retail platform.
1. Social content e-commerce: Internet celebrities and social experts create product content through social tools such as Weibo, official accounts, and live broadcasts to attract user consumption, such as product trials, try-ons, etc. The main representatives include: Xiaohongshu, Gift Talk
2. Social sharing e-commerce: Through user sharing, it is spread through social relationships on social platforms such as WeChat to attract users to purchase. The main representatives include: Pinduoduo
3. Social retail platform: The online platform integrates the supply chain, develops online distribution malls, and recruits individual store owners. Shengtian Banzi aggregates the supply chain and provides one-stop solutions for private domain traffic and social e-commerce.
Today's Internet tools can make social interaction more convenient, which has also added fuel to the popularity of social e-commerce. Following the current trend, each of us should socialize on the Internet. Social networking is the most basic whether it is online or offline business projects. With social networking, there will be opportunities and value will be created.