As a "new species" in the post-e-commerce era, social e-commerce relies on the low-cost fission provided by the WeChat ecosystem to break the bottleneck that traditional e-commerce cannot break through and reshuffle the retail industry. For social e-commerce, you must know the difference between it and WeChat distribution and traditional WeChat business.
The core features of social e-commerce:
1. There is no stocking, making money through sharing and fission, you don’t need to be responsible for after-sales, and others have platforms to complete it;
2. The platform is often set with a paid membership system, which realizes that members are both consumers and platforms The dual role of the promoter, selling goods to make money, and self-purchasing to save money;
3. All are shared through social circles, whether it is sharing posters, product link sharing, recommendation codes, recommendation QR codes, etc.;
compared to traditional WeChat business , The characteristics of social e-commerce do not need to manage the back-end by itself, funds are managed by the platform, and consumer shopping is also managed by the platform, which solves the traditional no-management model.
Of course, many platforms have succeeded. Social e-commerce platforms such as Yunji, Global Catcher, Beidian, and Mi Bu, which were early social e-commerce platforms, have all succeeded.
Top 10 social e-commerce platforms in 2019
1. Yunji WeChat Store
Yunji is an app that opens stores on mobile phones, providing store owners with tens of thousands of sources of beauty, mother and baby, and health food. It is also a personal retail service platform with special services such as product copywriting, hands-on training, one-piece delivery, and exclusive customer service. Belongs to the distribution model
2. Global
Shopkeeper Global Hunter is an e-commerce platform for food life. It cooperates with global food brands such as Yamamoto Kampo, Meiji, Calbee, Swisse, Fanye, Tongrentang, etc., and is committed to discovering and sharing global food and Gourmet culture, creating a global life experience platform centered on delicacies. It belongs to the distribution model
3. Pinduoduo (joint group mode)
Pinduoduo was established in September 2015. By initiating group joining with friends, family, neighbors, etc., users can buy goods in groups at lower prices. It aims to gather the power of more people, buy better things at lower prices, and experience more benefits and fun. On July 26, 2018, Pinduoduo was listed in the United States.
4. Shell shop
Beidian was founded in August 2017 and is a social e-commerce platform under Beibei Group. Adhering to the mission of "Let more people lead a better life", we provide consumers with global good products such as home, clothing, food, beauty, mother and baby. The shell shop is mainly aimed at the micro-businesses of the mothers. Using their mentality of wanting to make money easily to supplement their families, they helped them start their own businesses and set up shops.
5.
Darlingjia Darlingjia is a new e-commerce brand with interaction as its core. By optimizing the consumer product industry chain, it explores women's new retail shopping experience. Darlingjia provides a shopping experience for women through a self-operated model. Darlingjia builds and optimizes channels, supply chains, brands and marketing and other industrial chain systems, adheres to a people-oriented and interaction-centric business model, and provides one-stop services such as commodities, logistics, training, and after-sales.
6.
Miya Miya is China's first imported maternal and child brand limited-time sale mall. Founded in 2011, I hope to create a simple, assured and interesting shopping experience for maternal and child products. "Time-limited sale of maternal and child brands" refers to the recommendation of popular imported maternal and child brands on the website every day, and they are sold at discounts below the market price.
7. Daily Yitao
Daily Yitao is a selected membership-based e-commerce platform developed by Beijing Daily Yitao Sharing Technology Co., Ltd., which selects global good products. On the one hand, the product quality is ensured through direct supply and sourcing from the production area. On the other hand, the Daily Yitao team quickly completes the design and production of a large number of social content through PGC+UGC for members to share.
8. Huijiujiu,
an emerging platform, is also well-known and recognized by more and more moms, office workers, and entrepreneurs. Its advantages not only enjoy the benefits of self-use shopping, but also make full use of personal fragmented time to work part-time in this business. It is possible to have a certain income, several hundred, several thousand or even tens of thousands of yuan per month, depending on personal ability, the income is not capped.
Why is social e-commerce so popular?
Quite simply, it is the phenomenon that consumers use social tools to apply social elements such as sharing, following, communication, interaction, and social circle communication to the e-commerce transaction process. Specifically, social e-commerce is through the application of social tools and social media to complete corporate sales, promotion and final sales of goods. Realize sharing and making money