The blind box industry is in the ascendant, and the blind box economy is booming. The small blind box not only props up a market of tens of billions, but also creates a market value of hundreds of billions of listed companies!
Data: On December 11, 2020, Bubble Mart landed on the Hong Kong Stock Exchange, and its opening stock price rose sharply to HK$79.9 per share, with a market value of HK$110.388 billion; on November 02, 2021, Bubble Mart had a total market value of about 715 million billion Hong Kong dollars.
In recent years, various online + offline blind box combinations have emerged in an endless stream, such as "stationery blind box", "gourmet meal blind box", "snack blind box", "air ticket blind box", "beauty blind box" and so on. At the beginning of October, the "1 Yuan Friendship Blind Box" became popular on the whole network from Douyin. Through various blind box games, it satisfies people's novelty-hunting psychology, doubles the sales of merchants, and doubles the number of users! ! With such a popular online and offline fun gameplay, how to combine e-commerce to attract traffic? Let users not only "make friends in the blind box" but also "gift in the blind box" to get both! Next, let’s analyze the latest blind box social e-commerce gameplay!
Analysis of gameplay:
Platform side: 1. Platform master control, set users' social information + related products, and products can be multi-style and multi-price.
2. Set the total number of blind boxes and the number of blind boxes that can be opened.
3. Points/shopping coins can be sent, which can be used on all platforms.
How to become a blind master:
1. Users or members can initiate blind box activities by paying 9.9 yuan + social networking, and become blind owners.
2. The Blind Master initiates the Blind Box: It can be purely Blind Box social, or Blind Box social + Blind Box gifts.
3. Blind master can customize the number of blind boxes (can be customized within the interval value set by the platform)
4. 80% of the cost of the blind opener is given to the blind owner. Purely earn back the cost of payment.
Blind openers: 1. Winners: super-valuable blind box gifts + blind box social notes
2. Those who do not win: get a blind box of social notes + points/shopping coins, and the points/shopping coins can be deducted/exchanged in the mall.
Example analysis:
Taking the 9.9 yuan blind box gift + blind box social as an example, the blind master launched an event, paid 9.9 yuan, and set 12 blind boxes.
Blind openers pay 1 yuan to draw blind boxes, and a total of 15 blind boxes need to be opened. Of the 1 yuan of the blind opener, 0.8 yuan will be given to the blind owner (that is, the promoter); the recommended blind opener can get 0.1 yuan, and the team leader can get 0.1 yuan.
Algorithm :
Blind master expenditure: 9.9 yuan.
Obtained: 0.8 yuan * 15 = 12 yuan, income: 12-9.9 = 2.1 yuan
The blind master attaches his own contact information and puts the blind box gift into the blind box pool
The Blind Master can not only get the benefits of the blind box drawn by the user, but also make friends while making money
Expenses for opening the blind: 1 yuan,
Obtained: Winner: super-valuable blind box gift + blind box social note;
Unsuccessful: Blind box social notes + points/shopping coins, points/shopping coins can be deducted/exchanged in the mall
Users can make money by promoting the platform.
Share recommenders: 0.2 yuan for every 1 open blind person, 3 yuan for 15 people.
Platform income: expenditure: product, the cost is about 10 yuan;
Acquisition: 15 users, the customer acquisition cost is about 1 yuan/person
The platform can carry out product cooperation with major merchants
Merchant products for blind owners to choose pie boxes
The platform conducts e-commerce sales through blind box gifts, and points/shopping coins circulate throughout the platform, a closed-loop model.
Blind box social model development, blind box e-commerce model development, blind box gift development, all original, reprint please specify, article editor: missyoyos