1 competing products
1.1 Competitive Analysis
Competitive Analysis: that of competitors' products were compared. It may be composed of two aspects: objective and subjective. That is, from a competitor or market-related products, need to look at some of the delineation of view, we come to the real situation, at this time, no need to add any personal judgment. Should speak with the facts. A user process simulation conclusion is close, for example, on the facts (or personal feelings), lists the advantages and disadvantages of competing products or their products
Competing products key points:
- Directly competing products easy to find, but only hinder analysis directly competing products easy ideas
- Similar services to different users, the easiest business to find inspiration
- With users of different services, conduct in-depth analysis, grasp the core needs of users, have the opportunity to cross-border
- Different services to different users, do not waste time
1.2 Competitive Analysis of usage scenarios
The key is: to solve the pain points which farmers or channels. It is the existence of the product value. This is the product manager for many pesticide products do not want to understand the most important thing.
Mind map
Objective analysis and significance competing products: the ecological survival and development
of competing products using scenario analysis: exploration, profile control, monitoring, anti
Competitive Analysis objects: depending on the scene selected, not just analysis products
1.3 Competitive Analysis focus
Competitive Analysis "this should have the following steps:
1) Analysis of setting goals - competitors / similar products;
2) the same function modules or interaction, appearance details for grouping table;
3) The result of the comparison for further analysis.
2 Analysis Model
2.1 longitudinal: Five Analytic Hierarchy
2.1.1 The first layer: strategic level
2.1.2 Second layer: Layer range
2.1.3 Third layer: structural layer
2.1.4 Fourth layer: frame layer (core page)
2.1.5 The fifth layer: the presentation layer (impression word of mouth)
2.2 Horizontal: Analysis of three Dan
2.2.1 first stage: polymerization Information
● Dan Features: comb dynamic information competing products, polymerization presentation
● Output Outcomes: Competitive / Industry News Information
● suitable scenario:
1) mature and stable industry monitoring;
2) to provide new value.
2.2.2 the second paragraph: Qualitative Analysis
段位特点:分析各层级产品逻辑与流程页面
产出成果:专项竞品分析
适宜场景:
1)重点竞品的专门分析与汇报;
2)日常竞品分析联系。
2.2.3第三段量化评估——层次分析层
层次分析法(Analytic Hierarchy Process,简称AHP)是将与决策总是有关的元素分解成目标、准则、方案等层次，在此基础之上进行定性和定量分析的决策方法。
该方法是美国运筹学家匹茨堡大学教授萨蒂于20世纪70年代初，在为美国国防部研究”根据各个工业部门对国家福利的责献大小而进行电力分配课题时，应用网络系统理论和多目标综合评价方法提出的一种层次权重决策分析方法。
段位特点:量化多竞品、多要素竞争优劣势
产出成果:竞品优劣排名
适宜场景:精准量化多元竞品分析。