There are many popular apps, but there are only a handful of apps that have been popular for more than two years recently. I want to try to analyze the reasons behind it from the perspective of a product manager.
Douyin VS Kuaishou
TikTok quickly became popular once it was released, with fast pace, high-quality content, easy to imitate, high sociality, beautiful music, and fashionable. It is difficult to think about. It is an undoubtedly successful product that pioneered the craze for short videos. In addition, the vibrato's interface is simple, with fewer options, the button position is suitable for human use, the push algorithm is also very good, the user experience is relatively good, so that the elderly and children can use it without obstacles.
Although there are pearls and jade in front, the birth of Kuaishou has also pushed the craze of short videos to a higher level. Kuaishou did not advertise how fashionable its products are like Douyin, but satisfied some users' desire to share from another perspective. Compared with Douyin, Kuaishou’s video production is simpler. You can shoot almost anytime, anywhere, and share your life at any time and anywhere. This has also been resonated by many rural users, and the birth of Shaking Hand, Popular forms of entertainment such as earth-flavored videos. In terms of user experience, Kuaishou strengthened the user selection function, satisfies some discerning users, slowed down the pace of video refreshing, but made it more convenient for users to filter the content they are interested in. After the Kuaishou account has been "raised" for a period of time, the content pushed may be more in line with user preferences than Douyin.
The popularity of any product can be traced. A simple analysis can have so many receipts. I hope that in future studies, I can go deeper into the role of product manager and be a better self.