Technology productization requires research on 3 key directions to help create competitive and popular products

In order to avoid situations such as unclear positioning, frequent changes in requirements, insufficient product usability and user experience when technology is commercialized, adequate research on technology and related fields should be conducted. Carry out research work around three aspects: users, competing products, and market.

Research direction	questions to answer
User-Centered Research	User Demographics : Collect basic information about user demographics, such as age, gender, income level, location, race, and education level, etc.
	User Goals : Determine the user's goals by identifying what the user wants to achieve by using the product or service under development. Goals can be functional (eg, complete a task), emotional (eg, feel more confident), or aspirational (eg, feel more satisfied).
	User needs : Conduct research to identify user needs by asking questions such as what common concerns do they have and what information do they need to make decisions that help address their concerns.
	User Behavior : Observe user behavior and measure interactions with a product or service to gain insight into how users interact with it in various situations. This will help to better tailor products under development to user needs and minimize friction in product use.
	User Pain Points : Look for user pain points, including problems users may face with the current design or product functionality. Understand the challenges your users encounter so you can find ways to improve your product's functionality or design.
	User Feedback : Collect user feedback through surveys, interviews, reviews, usability tests, etc. to understand their satisfaction and questions about products or services. Analyzing user feedback can provide insight into areas for improvement.
	User Experience : Investigate the overall user experience of the product or service under development. This includes users' emotions, perceptions and attitudes toward a product or service at every touchpoint.
	Competitive Analysis : Competitor analysis is performed to determine how users compare with competing products to determine the competitive advantage of the product under development.
Competitive product-centered research	Product Characteristics : Analyze the characteristics of competing products such as design, functionality, materials, and technology. Look for unique or innovative features that set you apart from the competition.
	Price and value : Investigate the pricing strategies of competing products and determine the level of value they provide to consumers. Determine if competing products are priced at a premium or discount compared to our products.
	User Reviews : Analyze user reviews of competing products to gain insight into user acceptance of these products. Be aware of common complaints or questions from users.
	Marketing and Advertising : Analyze the marketing and advertising strategies of competing products to understand how they position themselves in the market. Look for opportunities to differentiate your product candidate from the competition.
	Sales Channels : Research the sales channels used by competing products. Determine which channels are most effective in reaching users and determine where your product candidate can differentiate itself.
	Market trends and needs : Identify market trends and needs that competing products are addressing and determine whether these fit with the intended target audience for the product under development. In addition, look for gaps in the market that products under research can fill.
	Intellectual Property : Work with patent groups to assess any potential intellectual property infringement claims against competing products to ensure products do not violate any intellectual property laws or patents.
market-focused research	Market Segmentation : Identify different market segments for your product or service based on demographics, psychographics, lifestyle, geographic location, and other relevant criteria.
	Customer Needs Assessment : Understand customer needs and pain points through interviews, surveys, focus groups and other feedback channels to identify the key drivers behind customer behavior and decisions.
	Competitor Analysis : Competitive analysis is performed to identify key competitors, their strengths, weaknesses and market position, as well as potential threats and opportunities in the market.
	Market trends and dynamics : Analyze broader market trends and dynamics that will affect the success of your product or service, such as emerging technologies, changing regulations, changing consumer preferences, and economic fluctuations.
	Pricing research : Determine the optimal pricing strategy based on market demand, competition and target audience preferences to ensure maximum profitability and customer acquisition.
	Distribution channel research : Identify the distribution channels that are most suitable for your product or service, such as direct sales, online sales, retail and wholesalers, and align with customer needs and market opportunities.
	Brand Positioning : Developing a unique value proposition that differentiates your brand from competitors, meets customer needs, and positions your brand as an attractive solution in the marketplace.
	Marketing and Promotional Strategies : Develop effective marketing and promotional strategies to attract potential customers, utilizing digital and traditional channels suitable for different market segments.

 

Through research and combined with other means, the following aspects will be clarified to increase the possibility of creating competitive and popular products!

1. Market needs : Before developing a technical product, it is necessary to understand the needs and trends of the market. Conduct market research to determine target users, competitors and potential market size.

2. Solution : Make sure your technology product offers a practical and effective solution. By gaining a deep understanding of user needs, you can design functions and features that meet their needs.

3. User Experience : Excellent user experience is one of the key success factors. Make sure your technology product is easy to use, intuitive, efficient, and meets user expectations.

4. Feasibility assessment : assess the feasibility of technical products, including technical feasibility, commercial feasibility, resource input, etc. Make sure you have the resources and capabilities to implement and support the product.

5. Marketing strategy : Formulate marketing strategies, including positioning, target market, promotion channels, etc. Make sure your technology product can attract target users and gain market acceptance.

6. Profit model : clarify the profit model, and consider charging methods, pricing strategies and other sources of income. Make sure your technology product brings consistent profitability.

7. Quality Control : To ensure the quality and reliability of technical products. Conduct rigorous testing and quality control, fix bugs and issues, and continuously improve the product.

8. User Support : Provide good user support, including technical support, training, and documentation. Make sure users are able to get the most out of your technology and resolve any issues they may encounter.

9. Partnerships : Establish good partnerships and cooperate with suppliers, distributors and other partners to jointly promote product development and sales.

10. Continuous innovation : The market competition for technical products is fierce, and continuous innovation is required to maintain a competitive advantage. Pay attention to the development trend of technology and user feedback, and continuously improve and update products.

By focusing on the above aspects, we can better transform technical products into products with market competitiveness and achieve commercial success.