Introduction to test points:
In the daily work of product managers, it is often necessary to conduct competitive product research on a specific problem or specific function point; competitive product analysis is a structured analysis methodology, and the core idea is to find the best solution through comparative methods.
Competitive product analysis of product project analysis - related topics and analytical content can be viewed by clicking on the link at the end of the article!
1. Exam questions
1. Optimizer Zhang Ming used Porter’s Five Forces when doing competitive product analysis for clients. Which one was not included in the analysis? () A. The ability of
potential competitors to enter
B. The substitution ability of substitutes
C. Supply The bargaining power of the merchant
D. The product discerning ability of the buyer
The correct answer is D. This question examines competitive product research. The five forces are the competitiveness of existing competitors in the same industry, the ability of potential competitors to enter, the substitution ability of substitutes, the bargaining power of suppliers, and the bargaining power of buyers. Option D does not fall into these five categories.
2. When analyzing the basics, it is necessary to classify the attributes of competing products. Which of the following attributes are the basic attributes of competing products? ()
A. Product design
B. Usage
C. Price
D. Conversion rate
The correct answer is ABC. This question examines competitive product research.
A product design; the output produced by the product manager after using different products;
B usage method; the product manager analyzes through the use experience;
C price; the product manager obtains through actual use of the payment function...
3. The steps of SWOT analysis are ()
A. Expand possible external resources
B. List S, w, O, and T related elements
C. Combine to form a SWOT strategy set
D. Establish clear meta-goals
The correct answer is BCD. The relevant knowledge point of this question is competitive product research, which tests the ability to use SWOT analysis to solve practical problems.
A. Expand possible external resources; SWOT analysis does not involve the expansion of external resources and capabilities.
B. List S, W, O, and T. Relevant factors; this is the first step in SWOT analysis, which is to review the current internal and external situation...
2. Examination articles
1. How does a product manager conduct competitive product analysis?
When the CEO conducts analysis, he usually conducts strategic planning and deduce the future form of the product, while ordinary product managers focus more on the present and can make users more satisfied in the next version. The purpose of operations may be to make the data related to the operation part of the product more beautiful, and the product manager responsible for the product needs to consider the overall data performance of the product, and cannot allow some operational activities to kill the goose and lay the eggs...
2. Complete competitive product analysis methodology | theoretical model | report template
Competitive product analysis is a routine job for product managers. The quality of analysis determines the quality of decision-making and affects the effect of learning from each other's strengths and weaknesses in the business. However, when analyzing competitive products, we often encounter the following problems:
1. We have not developed daily habits and have no way to start the analysis.
2. Trying to find needs or confirm our own opinions.
3. Initiated by the leader, we find templates and formulas and hand in homework. .....
3. Product competitive product analysis and planning:
Competitive product analysis provides a basis for formulating product plans. Similarly, product operations can help their own work through competitive product research. Start-ups can quickly familiarize themselves with the market through competitive product analysis, and mature companies can master new ways of operating Internet products and optimization directions through competitive product analysis...
3. Test point video
1. If you are a product manager of a UGC short video APP with 1 million daily active users.
If you are a product manager of a UGC short video APP with 1 million daily active users, do you think it is more important to watermark shared videos or optimize the player to make video playback smoother? important?
Competitive Product Analysis of Product Item Analysis - Related topics and analytical content can be viewed by clicking on the link below: Competitive
Product Analysis of Product Item Analysis - Mobile Link
Product Item Analysis Competitive Product Analysis - PC Link