What is the significance of competitive product analysis? How to optimize the store after competitive product analysis, where to find the competitive product analysis?

Before starting a store, you must analyze your competitors and products. Don't be a Taobao merchant who analyzes competitors' products and products. In particular, Taobao merchants are obsessed with the in-depth research of competitors' products. Generally, when we analyze the products, we will see what actions the links of the competing products have experienced from the beginning to becoming a hit. What is his main source of traffic? Is it paid or free. Whether it’s a search or a through train, only by analyzing the data of competing products, it’s best to make statistics and finally sum up the opponent’s gameplay, so that we can combine our own funds and supply chain to develop different operation methods in a planned and phased manner in the later stage. View the breakdown of the competitive advantages of various products of the finished product. Identify your own strengths and weaknesses. Make plans for future operations.
1. Significance of Competitive Product Analysis
1. Identify similar and similar products that are better drained from the store.
2. What is the main source of visitor channels for competitors' stores and the main source of sales, analyze the proportion of your store in these channels, and then optimize the source of visitors from these channels in your store.
3. Calculate the competitor’s product conversion rate, promotion costs, sales, UV value, etc., analyze how competitors promote, how their products are refined, how the main picture details page is designed, and what activities are involved , What is the keyword for drainage? Does the product keyword of your store have this keyword?
After the analysis, all you need is to optimize the merchandise in your store to bring more sales to the store.
2. Optimize stores
1. Grab high-traffic keywords and increase the quantity of store keywords.
2. Control the length of stay in the shop, the depth of visits, and the miss rate.
3. Increase the purchase rate of the store's merchandise collection.
4. Maintenance of old customers and increase the repurchase rate