APP application products, especially the Internet, doing Competitive Analysis can be obtained from Baidu index, application store, third-party data service providers and other channels to Active Index competing products, population distribution, etc. related information. Common in major professional forums and blog content are also on the application of class analysis of competing products, primarily for application scenarios, process architecture, information flow, functional experience, active index, etc., were analyzed. However, B-side hardware products, in this regard the contents of less Competitive Analysis. For the start of the new hardware product manager for the b-side, B-side hardware is not clear what should be analyzed competing products. This article of what the B-side hardware Competitive Analysis how you can do.
Objective To determine
any analytical reports and information are collected more work in some kind of purpose, Competitive Analysis is no exception. The purpose must first clear the issue Competitive Analysis report is intended to do? Competitive Analysis report may be to investigate what technology platform vendors' products used, can also be a product line analysis and comparison of the advantages and disadvantages of competing products, can also be a business model of competing products parsing and so on. Each of the different channels and the purpose of gathering data point information is different. Product sectors concerned originally competing products at different stages of the product will be different. In the early hypothesis products, features may have competing products, system configuration, consisting of information modules, and other applicable areas of concern. When the product than the product release process may assume more attention to the Friends of business models, key customers, expand market channels comparison information. B-side hardware product development cycle is relatively long, the pre-planning stage will get a lot of demand data, vendors' product data, order at the planning stage can have long-term product strategy of winning.
A clear goal of competing products
after determining the purpose of analysis, to select the Friends of competing products. According to the usual competitive factors, it can be analyzed directly competing products (the same target customers, or products similar scale), may also be a potential competitor product analysis (some alternative vendor products). What are the specific goals and choose which products to look at the team and resources distribution chain. Resources allow the team as much as possible choose some other manufacturers products, product distribution chain can also be centralized as much as possible to select competing products. If the team does not allow resources or industrial chain too fragmented, you can choose the most direct bid for business critical vendors' products for analysis.
Information Sources
Make bricks without straw. Competitive Analysis after analysis to determine the goals, needs extensive collection of vendors' product information. Collect channel information include: Friends of the official website, the news media, third-party industry analyst report, show information, trade journals, public information, and so tender. In order to obtain a more accurate status information using competing products, users can purchase through interviews of the Friends of products, experience obtain information. There are some B-side product information published less, you can buy the Friends of competing products, second-hand goods by commercial means from various sources, or through the customer relationship to the customer site to experience the Friends of product operations.
In addition to these measures, the Friends of the purchase to inquire about the suppliers module type, quantity and other information are also possible means. You can even get information to the Friends of the former employees related technical consultancy way through recruitment website. Of course, access to these business information, to be within the legal security line, not because of breaking the law to obtain information on competing products red line.
Information Finishing
After obtaining the information through various channels, to categorize these clutter of information to organize. Program class technology class, functional class experience, market information etc., organized into different categories according to information files. After finishing the original file, and then roughing, the content of the original information contained in the information organized into a list. Tabular, etc. FIG mind, rough information.
Analyzing the content of
the B-side technology to collate hardware elements include: structural shape, surface material, process, display size, the number of input and output terminals, in the form of hardware interfaces, signal types, the EMC specifications, function specifications, the interior modules, core processing unit selection, key components, key functional implementation, and so on. Elements directly related to these products, you can probably estimate how much product manufacturing costs, transportation costs, packaging costs. Combined with the market price of the feedback can be analyzed profit margins out of the product. At the same time concerned about the way to design the interior core unit, we can compare the performance advantages and disadvantages of our products.
Friends of the business operation analysis experience products, may contain elements: user APP, operation and maintenance tools, cloud management background, the operating interface. This type of analysis according to the embodiment APP competing products, the use of the process of operation, a fault alarm prompts, aspects, and storing data generating flows, business processes, etc. work order record. By comparing the recorded operational, it can be speculated that the Friends of business product realization process is like. These service delivery approach, whether there is significance can learn. B end product is one that is focused on the understanding of user traffic.
Focus on product performance comparison, especially those related to the steady, accurate, fast index of industrial products. Indicators have very different business process although sometimes seemingly similar, but some key needs to achieve. Of course, these products are core indicators vary in different industries products will be. When doing analysis of competing products, the product according to industry requirements, select the key elements of performance comparison.
Business model or market information contrast, the main requirement to analyze the market sector-based, not described in detail here.
Generated Content report
by the above information collection, information collation, comparison of the information by the sub-module product manager wrote Competitive Analysis report. Based on the data content of the report to remain neutral in the manner described facts. Analysis Report Summary section may make recommendations on product direction, analyze the company's own product strengths and weaknesses, advantages and disadvantages.