Email marketing seems to be simple, using the mass-mailing software Mass will be sent, but some people open rate, some people email marketing open rates are very low, how can we do to improve email marketing open rates it?
1, there are high-quality user list
Many marketers think e-mail messages as long as issued more marketing results would be better, in fact, know this method is not very correct, but also of its drawbacks. Wide net of email marketing, spam is very prone to the phenomenon of accumulation, so many e-mail open rates but is detrimental, not increase email open rates, but reduces the opening of mail. In fact, before sending e-mail marketing, we need to consider the relevance of messages and emulated users, try to get those high-quality user list, send the target user such high accuracy, e-mail open rates will not lower .
2, the message header attractive property
Internet information is now in a state of "explosion" of information for many users animals are a little off. If you want to attract users continue to look down, first of all is to have a title to attract users to open the mail and do a "title party."
3, real-time display of pop
Tip is primarily a pop mail for e-mail or mobile phone QQ-mail client receives status online, there are other general tips pop mail is online, this time the probability of a message being opened is the highest.
4, to avoid the typical junk mail carried by keyword
Such as "free", "act now" and the word has become synonymous with spam, spam filter is a red alert, the recipient and also a very questionable. Intercepted spam filter message will not be read, so be a wise choice wording to make use of popular vocabulary.