Email marketing is becoming more and more popular now. Email marketing software has also sprung up on the market. Many beginners don't know how to use email marketing software, don't worry, Xiao Z shares some practical tips, I hope it will be helpful to everyone.
1. Easily create mailing lists.
Basically, mail marketing tools can be easily imported from Excel or CRM systems, or imported from other applications using API. In this way, no matter how many recipients you have, you don’t have to worry about manually entering one message at a time. It's easy to build a mailing list, and be fully prepared for mail marketing.
2. Make full use of email templates
If you are just starting email marketing, you are still worrying about designing email templates. Make full use of templates in email marketing software. For example, when you are more familiar with Zoho Campaigns, you can use the drag-and-drop editor to design email templates according to your own ideas and ideas, which is very simple and convenient to operate.
Third, clever use of process automation.
From lead development to transaction, to customer maintenance, it is not possible to solve two emails. Which kind of mail to send can actually be set in the software. By configuring the corresponding trigger conditions and setting up process automation, you no longer have to worry about whether to send marketing emails on time.
4. Analyze the influence of different versions of mail.
Mass mailing contains many elements, and different settings for these elements may produce different mail influences. For example, in the same email, where the link is placed, the open rate of the link may be different. The A/B test function of ZohoCampaigns can help you test different versions of email effects. In this way, the sending speed and effect of emails can be greatly improved.
Fifth, avoid "mail bombing"
to avoid "mail bombing" like crazy to customers. This will cause a mail "bombing" phenomenon. The recipient will definitely blacklist this email address. It is necessary to set a reasonable frequency of group emails and send corresponding marketing emails according to different stages in order to better improve the effect.