What is email open rate?
Email open rate: Simply put, it is the percentage of emails opened by recipients to the total number of emails sent.
What we have to do is how to attract recipients to open the email, which can be considered from the following aspects:
1. Email title
The title of the email directly expresses to the recipient what the email is about, so it is very important to choose a good title. The title of the email should have two key points: product + value point. Let customers know at a glance what this email is about and what value it can bring to them, so that they can be attracted to click.
2. Sending frequency
The frequency of sending emails must be controlled. Because sending emails too frequently will make the recipient feel disgusted, and may even unsubscribe or block. And sending emails frequently will also affect the reputation, putting our mailboxes at risk of being blocked.
Here, the editor can't help but mention Zoho Campaigns. It is a professional mass mailing platform, you can set limits on the number of emails and send them at the right time, making sure that the number of emails is neither too few nor too many.
3. Sending time
The delivery time of the email is also very important. Because there are time differences in different countries or regions, if we send an email at an inappropriate time, the other party may ignore the email, or even see the email you sent because there are too many emails received
And Zoho Campaigns can help senders understand when recipients like to open emails, and help senders send emails at the right time, so as to increase the opening rate of emails.
After getting the recipient to open the email, we need to retain the recipient with high-quality email content and turn them into potential customers. And Zoho Campaigns can help senders filter out better email content. That is through A/B testing.
You can make two versions of the email, then choose variables, you can use email addresses, subject lines, etc. as variables, and then test. After the test, Zoho Campaigns will send the better version of the email to the remaining recipients.
