To see how effective EDM marketing is, it mainly depends on the following indicators:
Delivery rate: refers to the ratio of the number of emails arriving in the customer's inbox to the total number of emails sent at one time.
Open rate: It refers to how many customers have opened the email based on the premise that the email arrives at the customer mailbox.
Click-through rate: refers to the ratio of the number of emails clicked to the total number of emails opened.
Conversion rate: refers to the percentage of the total number of products purchased by customers through marketing links on emails or other methods.
These indicators are the basic indicators to measure the effectiveness of an email marketing. Different indicators reflect what aspects of email marketing need to work hard.
1. Delivery rate
The first is the delivery rate of emails. Because many mail service providers in China will automatically identify some marketing emails as spam in order to ensure the user's product experience, so that the sent emails cannot enter the customer mailbox. So this is a headache for many companies doing email marketing.
To solve this problem, you can actually use the products of email marketing service providers, such as Zoho Campaigns. It can solve some technical difficulties and help enterprises greatly improve the delivery rate of emails.
2. Open Rate/Click Rate
The open rate and click-through rate of an email depends on the title and content of the email, which depends on your copywriting ability. A good title can attract users to click to open the email, and interesting and catchy content can make users read it and generate conversion behavior.
If you have no idea or are worried about what to do in terms of email content design, you can also take a look at Zoho Campaigns. It provides a large number of rich template combinations that can be applied to different scenarios. If you don't want to use a ready-made template, you can also design it yourself, and the materials in the template library can also provide you with some design ideas.