The editor has seen more and more discussions on artificial intelligence in the circle of friends, and more and more office workers are anxious and worried that their jobs will be replaced by artificial intelligence, which shows that intelligence and automation are becoming the mainstream of various industries. Trends and marketing are no exception. The automation of marketing means that it will greatly save the energy and time of practitioners, and achieve the purpose of high efficiency, time saving and cost reduction. Specifically in the field of email marketing, many excellent brands at home and abroad are trying to improve the platform and achieve automation. Among them, the "trigger" developed by the U-Mail email marketing platform has the most abundant and detailed functions, which can vividly reflect the meaning of "automation". .
The "trigger" function of U-Mail is logically like this:
1. Customer-generated behavior, such as browsing emails, clicking on hyperlinks, or automatically occurring according to the customer's own conditions such as birthdays, national statutory holidays, company anniversary, etc.;
2. Marketers set a series of actions in the background of the U-Mail mass mailing platform, corresponding to the customer's behavior, which will be triggered at a certain time point.
U-Mail "trigger" is powerful, which is embodied in:
1. By clicking the white box on the right side of the "Address Classification" button, you can select the role for all addresses, some addresses, and one or more contacts. You can also enter text or characters in this box to search for fuzzy search.
2. In "Trigger Time", you can select "Trigger Immediately", and it will be activated at zero o'clock on the day.
3. You can choose a "validity period" for the trigger behavior, such as 2018-01-10 to 2019-01-10, then within this time period or within X days from the date the trigger is established, it will be done automatically without user intervention.
4. Multiple continuous trigger actions can be added. For example, the e-commerce platform can automatically trigger the follow-up mass sending operation according to the customer's click behavior. When the recipient receives the email and clicks the link, it will automatically send the detailed introduction email of the relevant product immediately, and the platform can set the interval Delivering discount emails about a certain product to customers in N days to encourage the other party to buy it; it is helpful for the company to maintain customer relations, improve the quality of after-sales service, and accurately grasp the interests and consumption trends of consumers.
Here are a few common application scenarios:
Scenario 1: The customer opens the email and clicks the link, which automatically triggers the introduction of related products/services
After clicking "Trigger", the specific setting dialog box will pop up:
Platform users can fill in the trigger name, type, and address classification of the function in turn, and set the trigger action, time range, etc.
U-Mail has listed a number of options for customers to choose from according to common situations. For example, in "Trigger Conditions", customers only need to click the button on the right, and a drop-down list of options will pop up for selection. Their meanings are:
1. After opening the mail;
2. Click the link in the template, you can click different links to trigger the sending of different email templates;
3. Click the link in the template, or specify a link directly from a template;
4. After the user unsubscribes from the mailing list.
The diagram below shows a breakdown of the "Set Trigger Action" step-by-step diagram
When the "trigger" action occurs, U-Mail will:
1. Send the specified template emails to the specified recipients within the specified time;
2. The emails sent by the trigger go through the exclusive channel;
3. When a customer opens the email after the task is triggered, a corresponding task sending statistical report will be formed;
4. The triggered tasks will be identified in the task list. As shown below:
Scenario 2: Set holidays, birthdays and other times to automatically trigger emails, as shown in the following figure:
U-Mail helps users realize marketing automation. Marketers can use the data feedback from various platforms, such as website browsing data, clicks, turnover, etc., as well as WeChat, Weibo, email, SMS, official website and other channel sources, At the same time, according to the relevant behavior of customers, each customer is automatically labeled with exclusive labels, various models are established, and customers are classified and classified, so as to improve marketing strategies and service quality in a targeted manner, and realize personalized and precise marketing.