With the rapid development of the e-commerce industry, various platforms and merchants try their best to do activities in any festival with marketing points. Among them, Double Eleven, 618, Double Twelve and other events and festivals can be regarded as large-scale marketing nodes, and all merchants want to sell well at these nodes. Let's talk about how to use email marketing to help you increase sales during the festival today!
1. Create exquisite holiday event emails
To attract consumers to buy, "exquisite pictures + prominent points" must be indispensable! The monotonous text description will not make consumers interested in watching, and naturally it will not produce conversion. Therefore, merchants should design exquisite event pictures to catch consumers' attention at a glance. You can use the drag-and-drop editor of Zoho Campaigns to build the subject content of the email by simply dragging and dropping, and then use the image editor to modify the design of the image.
If you want to be more convenient and fast, you can also use the email templates in the template library. He has already matched pictures, text and its layout for you, and has a variety of styles and themes, which can meet the various needs of enterprises.
2. A/B test, capture key activities
At the node of large-scale activities, various merchants or platforms often launch various promotional activities, such as full discount activities, discount activities, membership activities and so on. The overlapping of various activities makes consumers dazzled, and they can't grasp the key points, which is not conducive to conversion. Therefore, companies can use Zoho Campaigns' A/B test to filter out better-performing campaigns.
Merchants need to create two emails with different campaigns and choose one variable to test. It will send emails to some recipients first, you can check the emails with better effects through the report, and then manually send them to the remaining customers, or you can set it to send automatically, it will automatically identify emails with better effects version, and then send it to the remaining recipients.
3. Extend the activity time and follow up with customers
Now the platform will pre-heat activities in the early stage of official activities, such as pre-sales, in order to attract customers. The same diversion method can also be applied to the secondary conversion after the event is over. We can remind customers by email, and use the "personalized label" function to add the customer's name in the email to increase customer favor.
Merchants can also automatically follow up buyers' shopping status, and then send emails with different content at an appropriate time or according to different behaviors of customers to attract customers' attention.
