The customer list is very important to a company. There are potential customers of the company among them, and there is a high probability of converting them into formal customers of the company. And establishing a good relationship with these customers requires a series of close proactive actions. Finding customers—screening customers—customer classification—customer contact—carrying out conversion—successfully placing an order, each of these steps is interlocking. If the automation process is adopted, it will help marketers reduce work content and improve work efficiency. Efficiency, bringing more paying customers to the enterprise.
Email marketing plays an important role in this process, and it has attracted many companies with the advantages of low cost and high return. And automated email marketing has brought more effective business opportunities to enterprises. How does it help enterprises increase sales?
1. Water drop email marketing
Waterdrop email marketing refers to sending a series of personalized emails at the right time to identify potential customers and hand them over to the sales team to bring more revenue to the company. As a professional email marketing platform, Zoho Campaigns can help enterprises to perfectly carry out drip email marketing campaigns. You can start with the following opportunities: lead nurturing emails, welcome emails, customer onboarding emails, shopping cart abandonment emails, and renewal emails. Different time points can produce different marketing effects, prompting customers to pay step by step.
2. Automated workflow
We can formulate a complete email marketing planning process, from greeting customers to sending marketing campaign emails to customers. Zoho Campaigns can automate this process. You only need to make a plan and set up the corresponding workflow, and he can start working automatically.
Workflow templates: We can use the built-in workflow templates of Zoho Campaigns to help us establish user relationships and start converting customers without spending a lot of time in the whole process.
Drag-and-drop generator : For different types of customers, we can customize personalized workflows. Including when or how customers should enter/leave the workflow. It can also help screen customers, and feed back every action that customers show in the workflow to the CRM system, so that the sales team can keep track of customer dynamics and adjust sales plans.
3. Dynamic content, automatic reply
We can set up the sales plan for the entire cycle in the time board of Zoho Campaigns, and then send emails to recipients at different nodes. For the recipient's reply email, timely reply can help their interest. And we can set in advance that when a customer triggers a certain mechanism, it can automatically send a reply email to the recipient. Then, according to the response, a series of workflows are formulated.
Moreover, details can impress customers more. If we can call customers by their last names on their birthdays, it will be more able to inspire their goodwill, and the sales process will become easier. The "Dynamic Content" function can help us achieve this requirement.