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E-mail marketing is an important marketing Internet e-mail by sending high-quality content to customers, to attract customers. Next to share data 5:00 in the e-mail marketing concern, so as to enhance marketing effectiveness.
1. Mail delivery rate
The primary premise email marketing is to send e-mail content to the customer's mailbox. So, there is a need to estimate the rate of delivery of e-mail messages prior to marketing, in order to determine the amount of mail sent to control the corresponding costs.
2. e-mail open rates
E-mail client is open, it will directly affect the final conversion effect. Factors affecting the mail open rate, there are many, including the e-mail address of the sender, subject line, as well as a preview of the message, and so on.
Start from the details, the sender address of the message shall be in English or Pinyin, if the e-mail address is occupied, you can make a difference by treatment with an underscore or hyphen, do not use extra letters or numbers, while the subject of the message to a short summary , suspense in the preview section to invite customers eventually lead to a way of curiosity.
3. Link CTR
E-mail as a marketing medium, the core purpose is to allow customers to focus on products, drainage channels for the products and the final completion of the conversion and transaction. Mail should do to guide the design, simulation customers to read the scene, narrow the distance between feasibility and to provide customers with solutions to guide customers to click within the message chain.
4. Mail conversion rate
The final conversion rate is the number of orders for products or services to customers paying with e-mail service than the expected number of customers. By calculating the conversion rate and the results of the mail, to determine the effectiveness of marketing, which has targeted to analyze and prepare for the next round marketing strategy.
5. Spam complaint rate
While paying attention to the results, the risk can not be ignored, customer complaints about e-mail message content for the real behavior of feedback, complaint rate to adjust spam based on message content, and user portrait drawing.
End the summary
As one of the major means of marketing, email marketing tips is core to meet customer demand, a good grasp of the details of each step to optimize the customer experience.
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