With so many marketing methods, why do we use email marketing?
Q: Why use email marketing?
The most important point for email marketing to attract companies is a stable ROI (return on investment). Enterprises can often obtain high returns through relatively low costs, and he has a great advantage in cost performance. Secondly, it also has many advantages such as simplicity and flexibility, efficient automation, detailed indicators, time saving, and personalized interaction. However, many people choose to start marketing activities with personal email after they understand the benefits of email marketing. You must know that the personal mailbox itself has great limitations for the one-to-many sending mode, which will not only affect the arrival rate of the mail, but also have a negative impact on the stability of the mailbox. Therefore, it is very important to choose a suitable tool. And a professional mass mailing platform can help us solve this problem.
Q: How to choose an email marketing platform?
1. Email arrival rate
The arrival rate of emails should be the most important issue that enterprises should pay attention to when choosing a platform. Email arrival rate refers to the ratio of the number of emails arriving in the recipient's mailbox to the total sending volume. Usually we send a large number of emails in a short period of time, and encounter situations such as mailboxes being blocked and emails being blocked. Therefore, when choosing a platform, pay attention to the arrival rate of its previous customers in the process of using it. Enterprises using Zoho Campaigns can have an email arrival rate of more than 90%, and have a strict anti-spam email screening mechanism to ensure the quality of emails sent out.
2. Mail Editor
Email editing is also a very important part of the email marketing process. All kinds of marketing emails we receive in our daily life have one thing in common—exquisite pictures + neat layout. Therefore, it is very important to be able to help us design beautiful emails. The built-in drag-and-drop editor and image editor in Zoho Campaigns not only allow novices to design emails like building blocks, but also fine-tune pictures. In addition, it also provides many good-looking templates, which can meet the needs of our various scenarios.
3. The marketing needs of the enterprise
Most email marketing platforms usually charge based on the number of contacts managed. Zoho Campaigns is divided into free, standard and professional editions. Different fees are charged according to the number of contacts to be managed. The standard and professional editions do not limit the number of emails to be sent. Therefore, before purchasing a platform, the company must consider the marketing plan, determine the number of sending and the number of contacts managed in each time period.
4. Contact management
The platform also needs to be able to help us manage our contact list on a regular basis. For EDM, it is very important to manage the recipient list well. We need to continuously develop the list contacts and clean up the recipient list regularly. So when choosing a platform, you should also focus on this part.
The platform must be able to help us manage contacts by category. This step can help the company do personalized marketing; it must also be able to automatically remove unsubscribed contacts from the form to prevent complaints from being sent by mistake next time. Satisfying these points is a good choice for the company.