Relying on the integration of resources on the "Alliance of Different Industries" platform, many small and medium-sized enterprises can complement each other's advantages and form an ecological community that can grow independently.
Under the current economic situation, traditional industries are facing competition and pressure from many parties. Competition from e-commerce, competition from offline peers, and financial pressure have plagued the development of enterprises. How to find a new path for development has become a challenge for many enterprises in the past two years. Think about groping questions. Enterprises have discovered in the process that "different industry alliances" are currently an effective means of fighting the market.
Hugging for warmth under pressure
In the cross-industry alliance, merchants break through each other's business barriers and keep warm through cross-industry alliances, which not only win the market for themselves, but also benefit the entire business circle
The biggest advantage of the cross-industry alliance is that it can gather merchants from different industries and formats on one platform, and through this platform, consumers can enjoy one-stop service, and it is also a one-stop preferential service. From the perspective of small and medium-sized enterprises, many enterprises now implement a membership system. Suppose a company has five thousand members. Relying on the integration of resources on this platform, many small and medium-sized enterprises can complement each other and form an ecological community that can grow by itself. .
Imagine that on a sunny afternoon, you stroll leisurely in a bookstore, or take a look at your clothes after a light meal, or visit a home furnishing store with a cup of milk tea. Such a beautiful scene no longer only appears in Korean dramas , but has become a popular way of shopping. Nowadays, all kinds of "department stores +" have sprung up like mushrooms, such as "food + flower shop", "bookstore + popsicle", "supermarket + home furnishing", "cafe + women's clothing" and so on. The main reason for this trend is that more and more physical stores have started cross-border marketing, and they hope to enhance their attractiveness by opening up various business formats.
In this regard, we have built a system of cross-industry alliances to realize a comprehensive O2O platform for online communication and offline experience consumption
It is used to integrate offline stores in various industries, display store information drainage mode online, and establish a multi-merchant alliance system.
Through the establishment of a comprehensive merchant platform, online promotion channels are provided for merchants, and the platform is operated by fans to create a commercial system for online platform marketing and offline stores to provide services
Through preferential payment, red envelopes, promotion and other marketing tools, stores can promote themselves and leverage platform fission to make online communication easier
Multi-merchants can produce alliance effect, services complement each other, use in combination with distribution model, establish relationship, attract traffic from each other, and share users
If you need a complete plan, you can consult with the editor to learn about it.