In recent years, with the rapid development of the Internet era, various industries are constantly exploring innovation points, and the same is true for the automotive industry. In the past, there were many restrictions on car sales in offline stores. Due to reasons such as marketing methods and venue restrictions, the user experience was too simple, and there were not many prototypes on site, so other styles could only be displayed through text and pictures. Now VR Panorama helps open up a new situation in the field of automobile consumption. Let’s take a look at the changes!
1. Intuitive viewing experience
The VR car showroom combines the VR panorama with the physical 4S store, presents various car styles online, and can watch a variety of models without leaving home. This combined technology not only breaks the traditional car marketing thinking, but also solves geographical restrictions , through the VR panoramic display, users can browse car models and view preferential policies for car purchases in person. There is also a panoramic comparison function to compare the advantages of models, so as to choose the car they are more satisfied with;
2. Real test ride experience
VR panoramic technology provides a highly realistic and real test ride experience. Customers can learn about car information in the VR scene, and experience real-time interactive effects such as opening and closing doors, driving lights, turning the steering wheel, and changing body color, and truly feel the interior space of the car. The structure, driving feel, and real test ride experience have greatly increased consumers’ willingness to buy a car;
3. Personalized viewing service
VR cars can provide remote viewing services, which are specially designed for customers who are inconvenient to visit on site. Through the VR conference function, salespersons and customers can interact with each other on the same screen, and use real-time voice calls to quickly match suitable models according to consumers' preferences and needs. , thereby meeting the needs of different consumers.
At this stage, VR panoramas are gradually entering the consumer field. The way of viewing cars in VR panoramas not only saves consumers’ time and cost, but also brings consumers a better car buying experience; in the VR car showroom, merchants can also organize Various online promotions and rich marketing activities can quickly increase popularity and expand the scope of consumer participation.
The marketing concept of "conformity" in the automotive industry can no longer meet the needs of consumers, and the VR panoramic car puts the marketing in front, allowing consumers to interact with the car. Differently, you can also have a detailed understanding of cars and save your own time and energy. Through VR panoramic view, car companies can comprehensively display car brand images, increase car market share, and usher in new opportunities for the development of car marketing.