The Institute of Information and Communications Technology released an analysis report on the operation of the domestic mobile phone market in June 2023, pointing out that in June 2023, the domestic mobile phone shipments were 22.149 million units, a year-on-year decrease of 20.9%. Among them, 5G mobile phones were 17.322 million units, a year-on-year decrease of 24.8%. 78.2% of shipments.
From January to June 2023, the overall mobile phone shipments in the domestic market totaled 130 million units, a year-on-year decrease of 4.8%. Among them, 5G mobile phone shipments were 102 million units, a year-on-year decrease of 6.4%, accounting for 78.9% of mobile phone shipments during the same period.
In June 2023, there will be 22 new models of domestic mobile phones on the market, a year-on-year decrease of 35.3%, including 7 5G mobile phones, a year-on-year decrease of 72.0%, accounting for 31.8% of the number of new mobile phone models launched in the same period.
From January to June 2023, there will be a total of 203 new models on the market, a year-on-year increase of 1.0%, of which 85 are 5G mobile phones, a year-on-year decrease of 24.1%, accounting for 41.9% of the number of new models of mobile phones on the market during the same period.
Composition of Domestic and Foreign Brands in the Domestic Mobile Phone Market
In June 2023, domestic brand mobile phone shipments were 19.562 million units, a year-on-year decrease of 20.2%, accounting for 88.3% of mobile phone shipments in the same period; 20 new models were launched, a year-on-year decrease of 37.5%, accounting for the number of new mobile phone models launched in the same period 90.9%.
From January to June 2023, domestic brand mobile phone shipments totaled 105 million units, a year-on-year decrease of 8.8%, accounting for 81.1% of mobile phone shipments during the same period; a total of 189 new models were launched, a year-on-year decrease of 1.6%, accounting for 81.1% of mobile phone shipments during the same period. 93.1% of the number of new models.
Domestic Smartphone Development
In June 2023, smartphone shipments will be 20.863 million units, a year-on-year decrease of 24.1%, accounting for 94.2% of mobile phone shipments in the same period. From January to June 2023, smartphone shipments were 124 million units, a year-on-year decrease of 7.0%, accounting for 96.0% of mobile phone shipments during the same period.
In June 2023, there will be 15 new models of smartphones on the market, a year-on-year decrease of 46.4%, accounting for 68.2% of the number of new models of mobile phones on the market during the same period. From January to June 2023, there will be a total of 173 new models of smartphones on the market, a year-on-year increase of 3.0%, accounting for 85.2% of the number of new models on the market during the same period.