The U.S. mobile phone market is almost dominated by Apple and Samsung. However, a domestic mobile phone brand has successfully won the trust of some American consumers by relying on differentiated competition. Quite surprised.
This mobile phone company is TCL. TCL ranks very low in the smartphone market today, and it is basically invisible. However, TCL's feature phones have achieved a considerable market share, especially in the US market, becoming No. 1 in the feature phone market of the three major operators in the United States.
In today's era of smartphones, some consumers in the United States are beginning to tire of the algorithmic information flow, thinking that the information is spam, wasting too much of their time, and even affecting their health. Therefore, some American users appeal to reject these garbage on the Internet. Information, spend more time on real social interaction or rest.
Feature phones meet the needs of these users. Feature phones are extremely simple, and even some feature phones cannot even install social software. The contact with friends returns to mobile phone calls or text messages. Some users even think that feature phones are more Smartphones are more secure, which has attracted about 2% of US mobile phone users back to feature phones.
TCL used to be the king of mobile phones in China. Among the generation of domestic mobile phone brands that rose around 2005, TCL ranked first among domestic mobile phone brands. However, this period of time was quite short. Foreign companies that controlled the mobile phone industry chain supported Nokia one after another. , Motorola and other foreign-funded mobile phone brands, domestic mobile phone brands quickly declined, and entered the era of copycat phones.
TCL acquired Alcatel when the mobile phone market was at its peak, and used the Alcatel brand to enter the European and American markets. Unfortunately, it was also quickly defeated in the smartphone era, but it persisted in the feature phone market. Influenced by the US market at the beginning, TCL won the first place in the US feature phone market.
Today, the proportion of feature phones in the global mobile phone market is not high, but there are still more than 100 million feature phones sold every year. In addition to TCL, Nokia, another global mobile phone king, also occupies a large market share in the feature phone market. Even today The mobile phone king Samsung is still selling feature phones.
For domestic consumers, most young people have switched to smartphones, but some rich people are using feature phones. They are also concerned about safety issues and prefer feature phones. For the elderly, feature phones are not easy to be used. Trojan horse invasion is also their choice, so feature phones also have some markets among specific groups of people in China.