Nova7 SE for young people, or will unlock new possibilities in the 5G mobile phone market

Huawei is about to release a new phone.

On April 16, Huawei Mobile officially announced that it will release the new nova7 series on April 23. According to media and netizen reports, this includes the recently noticed nova7 SE, and the machine is expected to be the first 5G mobile phone equipped with the Kirin 820 of the Huawei brand.

Seeing this news, Brother Xi can only sigh that Huawei's mobile phones are really getting stronger.

The increasingly powerful Kirin "core"

In 1991, in order to increase the competitiveness of its own communication system, Huawei established an ASIC design center and began to embark on the road of dedicated chip development.

In 2004, the wholly-owned subsidiary Hisilicon Semiconductor Co., Ltd. was established. In 2006, HiSilicon started the development of smart phone chips. With the past technology accumulation in GSM base stations, HiSilicon's first mobile phone chip K3V1 came out in 2009; in 2012, HiSilicon launched the industry's smallest quad-core A9 architecture processor K3V2 and began to apply it to multiple terminals. Such as D2, P2, Mate1, P6 and other models; in 2013, HiSilicon launched the industry's first truly mobile phone SOC-Kirin 910 integrated with Haisi self-developed Balong710 baseband, began to catch up in core technology and It surpassed competitors such as Apple, Samsung, and Intel; in 2014, the Kirin 920, which promoted Huawei's mobile phone to achieve high-end market status, was released. In the same year, HiSilicon began to strengthen the layout of mobile phone chips in all directions and at multiple levels.

After the Kirin 920, HiSilicon has released 930, 935, 950, 710, 810, 955, 960, 970, and 980 series chips covering high, medium and low markets. The technology generation is stronger than the generation and the user experience is getting better and better. Starting from Kirin 920, the new products of HiSilicon Kirin series have gone from mature to mature and gradually lead the development of mobile phone SOC.

The reason why Xixi said in the previous article that the nova7 SE will be equipped with Kirin 820 chip, one is to sigh for the increasingly powerful Hisilicon, and the second is because the Kirin 820 SoC is indeed strong enough.

The Kirin 820 chip released on March 30 is the first 5G SoC chip in the Kirin 8 series processor family. Once released, Kirin 820 was called a new generation of "God U" by netizens. As an upgraded version of the Kirin 810 SoC and the first 5G SoC chip in the 8-series processor family, the Kirin 820 has many improvements over the Kirin 810 processor, and its strength is not inferior to the mainstream flagship chips in the current market. . The Kirin 820 chip uses a flagship 7nm process technology with higher performance and lower power consumption. The CPU adopts an 8-core configuration, which is one 2.36GHz Cortex A76 super large core, three 2.22GHz Cortex A76 large cores, and four 1.84GHz Cortex A55 small cores. Compared with the Kirin 810 processor, the Kirin 820 chip multi-core running score is improved. 27%; Kirin 820 chip uses the latest ARM architecture Mali-G57 GPU, 1080P Manhattan ES3.1 off-screen test score is 38% higher than Kirin 810 chip, further enhancing the game entertainment experience.

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In addition, the Kirin 820 chip adopts Huawei's self-developed architecture NPU, which has more powerful AI computing power. The ETHbenchmark running score is 60834, which is an increase of 73% compared to the Kirin 810 chip (ETHbenchmark running score 35130). Support of AI computing power allows users to have a better intelligent experience.

In the second half of 2019, the emergence of the Kirin 810 made Huawei mobile phones nearly crush competitors in the mid-end market. Huawei ’s mobile phones, such as Nova 5z and Honor 9X, will be hit by numerous models equipped with Qualcomm Snapdragon 712, 730, and 730G series chips during the same period. The release of the Kirin 810 has enabled Huawei Kirin chips to achieve full coverage in the high-end and low-end, and also made up for Huawei's shortcomings in the mid-end chip, making Huawei mobile phones more powerful in the mid-end market.

Xixi believes that, compared with Kirin 810, the more powerful Kirin 820 5G will further strengthen the control of Huawei mobile phones in the mid-end market and become the winner of Huawei mobile phones to dominate the mid-end market in 2020.

Starting from the "core", Huawei's 5G mobile phone "matrix" attack

We are currently on the eve of the upcoming 5G market.

Since the Ministry of Industry and Information Technology issued 5G licenses in June 2019, the entire mobile phone industry has begun to accelerate into the 5G era. Starting from late September 2019, the three major operators have successively opened 5G package reservation channels, and have launched corresponding preferential measures. Following the pace of operators, it is the mobile phone manufacturers, and major mobile phone brands such as Huawei, Samsung, OPPO, vivo, and Xiaomi have launched their own 5G mobile phones in order to gain a larger share of the 5G replacement wave.

As the leader of the 5G market that masters the "core" technology, Huawei has launched a powerful "matrix" of 5G mobile phones. From July 26, 2019, Huawei released the Mate 20 X 5G version of the first domestic 5G mobile phone in Shenzhen. Huawei mobile phones have currently released Mate30 series 5G versions, nova 6 5G, P40 series 5G and other products, becoming the most released 5G mobile phones in China. The mobile phone manufacturers with the widest price range.

According to media reports, Huawei's upcoming nova7 SE is Huawei's first 5G mobile phone positioned in the mid-range, and it is also a key product of Huawei's 5G mobile phone "matrix" to achieve card position. Combined with the breaking news in many aspects, the nova7 SE with Kirin 820 blessing will be a very competitive 5G terminal in many aspects of video, 5G, and games.

Earlier it was reported that Huawei nova7 SE will be equipped with a rear-mounted 64-megapixel four-shot combination. We know that the image performance of mobile phones depends on the comprehensive performance of "hardware + chip performance + software adjustment". If the nova7 SE is equipped with a rear 64-megapixel four-shot as the media broke, then its image performance under the Kirin 820 blessing will be extremely powerful. At least the performance of nova7 SE in terms of characters, human scene, macro, video, slow shot, and delay will be very good. There is no doubt that with the powerful AI computing power of the Kirin 820 chip, the nova7 SE will have better camera performance than the mobile phone with the same configuration.

In terms of 5G, Kirin 820 integrates the flagship 5G baseband module of the same model as Kirin 990 5G, supports 2G / 3G / 4G / 5G multi-standard, especially 5G supports SA / NSA dual mode, supports three major operators and five frequency bands N1 / N3 / N41 / N78 / N79, also supports smart dual card. As mentioned earlier, the Kirin 820 chip uses the latest ARM architecture Mali-G57 GPU, and the 1080P Manhattan ES3.1 off-screen test score is 38% higher than the Kirin 810 chip, further improving the game entertainment experience. Game players know that the GPU's image processing performance directly determines the mobile game experience. High-performance GPUs can complete the modeling and color rendering of complex game scenes more quickly. The screen refresh rate is faster, and there will be no smears or stalls Happening. In addition, the Kirin 820 chip also incorporates a new generation of GPU Turbo, which allows the system, CPU, and GPU to work together in hardware and software to improve overall computing efficiency, deeply optimize the game experience, and easily achieve high frame rate and smooth operation of large games. "Peace Elite" 》 Smooth 60fps operation without pressure, while power consumption can be effectively controlled.

Judging from the current breaking news, in addition to appearance, Huawei nova7 SE is extremely “explosive” in terms of configuration and performance. With reference to the pricing of the previous generation, I personally guess that the pricing should be between 2000-3000.

Huawei nova7 SE will unlock new possibilities in the 5G mobile phone market

Xixi believes that if the nova7 SE is really equipped with the "God U" Kirin 820 and released at a price of 2,000 yuan, it will definitely become another "explosion" model of Huawei. In other words, even if the price is in the 2000 yuan file, it is also the price of the inclusive machine for the future, which is totally worth starting.

Such Huawei nova7 SE will surely become an important driving force to accelerate the popularization of 5G mobile phones and bring new possibilities to the 5G mobile phone market.

According to the latest data released by the Institute of Information Technology, the total domestic mobile phone market shipments in March 2020 were 21.756 million, including 698,000 2G mobile phones, 14.844 million 4G mobile phones, and 6.215 million 5G mobile phones.

In comparison, the growth data of 5G mobile phones has greatly improved compared with the previous year. However, a closer look at the ICT data will reveal that although 5G mobile phones are growing faster, the number is still relatively small. In terms of the current shipment scale of 5G mobile phones, there is still a long way to go before popularization. Why is the popularity of 5G mobile phones slow? The reason is mainly because the price of 5G mobile phones on the market is still high. At the critical node where 5G mobile phones are about to erupt, the market desperately needs a player who has the ability to kick the "football. Xi Xi believes that Huawei nova7 SE with Kirin 820 blessing is very likely to become such a break.

As mentioned before, the nova7 SE blessed by Kirin 820 will be a very competitive 5G terminal in many aspects of imaging, 5G, and games. If its price can be controlled at more than 2,000 yuan, it will most likely become another "explosion" model in the market.

Specifically, controlling the price at more than 2,000 yuan means that Huawei nova7 SE equipped with Kirin 820, powerful performance, and high cost performance will be able to reach younger users and allow more "nova star people" to enter the 5G era; It also means that the popularization of Huawei's 5G terminals has entered an acceleration stage. Since then, users have stepped into the 5G era at a price close to the people, and enjoying first-class configuration and user experience is no longer a dream, but a practical matter that is easy to achieve.

Xi Xi believes that after the official release and listing, Huawei nova7 SE will be expected to have a profound impact on the mid-range mobile phone market in terms of technology and experience, providing more young people with the opportunity to enter 5G, and eventually become a mid-range 5G mobile phone. The real powerhouse that cannot be ignored in the market.

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