The market research agency released data on the Chinese smartphone market in the third quarter of this year. The data shows that among the many mobile phone companies, only Xiaomi and Apple have achieved growth in shipments, and Xiaomi's growth rate is the largest, so its market share has surged.
According to this data from CINNO, the top three domestic smartphone markets are Huawei, vivo, and OPPO, with market shares of 36.3%, 17.5%, and 16.0%, respectively. The shipments of these three mobile phone companies in the domestic market have all appeared. A decline of more than 20%.
In terms of market share, Huawei had the largest decline. In the third quarter, its share in the domestic mobile phone market fell by nearly 7 percentage points year-on-year and by nearly 10 percentage points month-on-month.
Xiaomi and Apple ranked fourth and fifth respectively, with market shares of 14.8% and 10.2% respectively. The shipment volume of Xiaomi mobile phones increased by 26% year-on-year, and its market share increased by 52.6% year-on-year and 64.4% month-on-month.
It can be seen from the changes in market share that Huawei has lost the most market share, followed by OPPO and vivo also losing a small part, while Xiaomi and Apple have taken away some of the market from them. Xiaomi is the biggest winner.
The biggest winner of Xiaomi is that it has made breakthroughs in the mid-to-high-end mobile phone market this year. Redmi K30 Pro and Xiaomi 10 have become the top two in the online 5G mobile phone market. Sales data released by an e-commerce company shows that the sales of these two phones are ahead of Huawei. P40 and Honor 30.
In the low-end market, due to the shortage of chips, Huawei has significantly reduced the phone styles. Especially the Honor brand, which has an advantage in the online mobile phone market, has significantly weakened this year’s offensive. This provides an opportunity for Xiaomi, and Xiaomi’s mid- and low-end phones seize The low-end mobile phone market. The simultaneous attack on the high-, middle- and low-end markets should be the reason why Xiaomi has achieved significant growth in mobile phone shipments.
Xiaomi once reached the top of the domestic mobile phone market in the third quarter of 2014, but has continued to decline in the domestic mobile phone market until it rebounded in 2017. Unfortunately, the downward trend began again in 2018 and continued into the second quarter of this year, which also led to its domestic mobile phone market. The market share continues to shrink, and now the data in the third quarter shows that its market share has surged, and it is even expected to regain the third place in the domestic mobile phone market within the year.
Apple’s market share growth is due to the continued hot sales of its iPhone11. Since its launch last year, the iPhone11 has been the best-selling smartphone in the Chinese market. The monthly sales of e-commerce channels alone reached 1 million units. The third quarter is about to usher in The new iPhone12 and iPhone11 price reductions have triggered a small sales climax and promoted its rapid growth in market share.
It can be seen from the data in the third quarter that due to well-known reasons, Huawei’s mobile phones have begun to enter the recession stage, and Xiaomi has become the biggest winner. Unfortunately, vivo and OPPO have not been able to share the pie, and if this development continues, Xiaomi may be expected to be in the country again. The market beat OPPO and vivo.
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