Statistics show that China's mobile phone production in the first half of this year reached 507 million units, while domestic mobile phone shipments were only 124 million units, both of which have declined. Then, China's mobile phone production exceeded sales by 383 million units. These mobile phones have become out of stock?
The Chinese mobile phone market is indeed not as brilliant as it was in the early years. In 2016, the mobile phone shipments in the Chinese market reached 470 million, accounting for more than 30% of the global mobile phone market, making it the world's largest mobile phone market.
At that time, the mobile phone shipments in the Chinese market were so high because the mobile phone companies at that time were actively innovating. At the same time, the price of mobile phones was affordable, and the lowest price was even as low as more than 200 yuan. The ultra-low price allowed consumers to change phones after about 18 months of use. , The Chinese market has also become the fastest replacement market in the world, driving the sales of mobile phones to rise steadily.
However, as the domestic mobile phone market gradually formed the four major domestic brands of Huami Ou Weixin, other mobile phone brands were increasingly marginalized, and the competition among domestic mobile phones declined. Mobile phone companies began to seek more profits, and mobile phone prices continued to rise. Take the mid-range model of China as an example, the price is 1999 yuan but the configuration is comparable to flagship phones such as Samsung, and now the domestic flagship mobile phone is priced at more than 6000 yuan, which is more than twice the price at that time.
The rise in mobile phone prices has reduced consumers' enthusiasm for replacements, leading to a decline in domestic mobile phone shipments year after year. In 2022, mobile phone shipments in the domestic market have fallen below 300 million to 280 million units. The shipment volume is only 124 million units, so it can be estimated that the mobile phone shipments in the domestic market will drop to about 250 million units.
China's huge market provides fertile soil for the growth of domestic mobile phone brands. Relying on the huge domestic market, domestic mobile phone brands thrive. After forming the top four domestic mobile phone brands, they have entered the international market one after another.
Huawei is the first mobile phone brand with a sales volume exceeding 100 million units in overseas markets. At its peak, Huawei’s mobile phone shipments reached 240 million units, making it the first domestic mobile phone brand to exceed 200 million units; The brand with the highest sales in overseas markets, the overseas sales of Xiaomi mobile phones reached 140 million units during the peak period, but the overall shipment of Xiaomi mobile phones failed to exceed 200 million units.
With the decline of the domestic market, domestic mobile phone brands are not having a good time today. The profits of domestic mobile phone brands that have been listed in 2022 have plummeted, and the overall shipments of domestic mobile phone brands have declined. Now they have entered the top five in the global mobile phone market. The market share of domestic mobile phone brands has declined to 10%, while Apple and Samsung are both around 20%. Domestic mobile phone brands seem to have no challenge to the strength of Apple and Samsung.
It can also be seen from this that the gap between the sales of mobile phones in the domestic market and the production of mobile phones mentioned above is nearly 400 million units. It is not the mobile phone inventory, but is sold to overseas markets. In particular, nearly 90% of Apple’s iPhones are sold in the Chinese market. Among them, its sales of mobile phones in the domestic market in the first half of the year were only about 20 million, and the other 80 million were sold in overseas markets.
This shows that the proportion of mobile phones made in China sold in the domestic market is quite low. This is also the strength of Made in China. The proportion of many products made in China sold in the domestic market is relatively low, and most of them are exported to overseas markets. Made in China has become the world's largest The country of manufacture is because many products made in China are sold globally.