People in the industry chain pointed out that Apple CEO Cook has full confidence in iPhone 15, with a stocking volume of up to 86 million. Judging from the sales situation in the past few days, it seems that the sales of iPhone 15 are indeed quite optimistic, and achieving such sales may not be a problem.
Before the official launch, Apple launched a pre-sale trial market. E-commerce booking data in the Chinese market showed that iPhone 15 exceeded expectations. Data released by e-commerce at that time showed that iPhone 15 Pro Max had the highest number of bookings, quickly reaching 1.2 million units. Subsequently, iPhone 15 Pro bookings The volume has also exceeded 1 million units, and the total pre-orders from several e-commerce companies are estimated to be as high as 6 million, far exceeding last year's iPhone 14.
On the day of the first sale of the iPhone 15, Cook was also surprised. Many Apple retail stores in China had queues to buy. This has been a rare phenomenon since the iPhone 6. On the day of the first sale, the sales volume of the iPhone 15 in the Chinese market was as high as 2 million units. , also exceeded the first sales results of iPhone 14.
Based on these results, people in the industry chain believe that the sales of iPhone 15 are expected to far exceed last year’s iPhone 14. There is no need to worry about sales problems as Apple stocks 86 million units. On the day of the first sale, Cook also expressed his gratitude to Chinese employees and Chinese consumers, highlighting the The good results of the first sales made Cook very happy.
However, a few days have passed, and domestic 5G mobile phones seem to have begun to have an impact on the sales of iPhone 15. Coupled with the problems of iPhone 15 itself, many bloggers said that the iPhone 15 series has problems such as lens dust, discoloration, and excessive gaps. Coupled with the domestically produced The sniper attack on 5G mobile phones has cast a shadow on the sales of iPhone 15.
Domestic 5G mobile phones have received such high attention because they use localized advanced technology. This is a major breakthrough in China's chip manufacturing industry chain. It means that the United States' attempt to prevent China from developing advanced technology by uniting Japan and the Netherlands has gone bankrupt. China's chips The manufacturing industry chain already has independent research and development capabilities and has reached a very high level.
The advancement of domestic 5G mobile phones is also reflected in the fact that it is the world's first mobile phone to integrate satellite communication technology. It can use satellite communications in areas such as seas, deserts, and forests where there are no mobile communication networks. Moreover, the mobile phone is much smaller than a dedicated satellite mobile phone. , which means that satellite communication chips have a high degree of integration, which has attracted many domestic consumers to purchase. It is said that 2 million units have been sold in just 20 days, posing a huge threat to the iPhone 15.
Recently, the domestic mobile phone brand has launched a new folding phone. The new folding phone is priced at 12,999 yuan, surpassing the iPhone 15 Pro max in terms of price, highlighting its strong confidence in its own folding phone. Apple has not yet had a folding phone, which will Suppressing iPhone15Pro max in the ultra-high-end market.
The threat posed by the resurgence of domestic 5G mobile phones to Apple is also confirmed by previous achievements. When domestic mobile phones were brilliant, it shared the domestic high-end mobile phone market equally with Apple, and also formed a three-legged confrontation with Apple and Samsung in the global mobile phone market. There is this The precedent naturally makes Apple even more afraid.
Due to the attack on domestic mobile phones, the industry believes that it may be difficult for Apple to achieve 86 million iPhone 15 sales. Will the iPhone 14 happen in the future, prompting Foxconn to shut down some production lines and significantly reduce iPhone 14 production capacity within one month of its launch? All remains to be seen.