The market research agency IDC released data on China's 5G mobile phone market in the third quarter, showing that Huawei has an absolute advantage with more than 50% of the market share, and the combined market share of OPPO, vivo, and Xiaomi is not as good as Huawei.
Data shows that in the third quarter, Huawei accounted for 56.6% of the domestic 5G mobile phone market. OPPO, vivo, and Xiaomi accounted for 16.2%, 14.5%, and 9.2%, respectively. The latter three accounted for 39.9% of the market. The domestic 5G mobile phone market has achieved an absolute dominant market share.
Compared with this data, the ranking of domestic smartphones in the third quarter given by the market research agency Canalys is somewhat different. The data it released shows that Huawei, vivo, OPPO, and Xiaomi accounted for 41.2%, 18.4%, 16.8%, and 12.6 respectively in the third quarter. % Of the market share, obviously compared to the 5G mobile phone market, Xiaomi's share in the overall domestic mobile phone market is significantly higher.
According to data released by Canalys, in the third quarter, Xiaomi’s mobile phone shipments in the domestic market achieved a year-on-year increase of 19%. This is the only mobile phone company among the top five mobile phone brands that has achieved shipment growth.
The industry knows that Xiaomi has significantly reduced the styles of 4G mobile phones since the fourth quarter of last year, and has continuously increased its efforts to develop 5G mobile phones. From the end of last year to the first half of this year, the 5G mobile phones released by Xiaomi continued to break the record of domestic 5G mobile phone prices. . In the online mobile phone market, the hot-selling 5G mobile phone rankings show that Xiaomi's Redmi K30 Pro and Xiaomi 10 are among the top two, showing that Xiaomi's online 5G mobile phones are in the leading position.
In the mid-to-high-end 5G mobile phone market, Xiaomi relied on the Redmi K30 Pro and Xiaomi 10 mobile phones to gain a foothold. This is a major breakthrough for its return on mid-to-high-end mobile phones; Mi 10X and others are robbing the market, and they should gain a significant market share in 5G mobile phones.
From the above data, it can be seen that Xiaomi, which has invested heavily in the 5G mobile phone market, has a significantly smaller share in the 5G mobile phone market than its share in the overall mobile phone market, which is quite confusing; in contrast, there are still a large number of people under 2,000 yuan. The 4G mobile phone style Huawei has a higher share in the 5G mobile phone market than it has in the overall mobile phone market.
This different result may be caused by the differences in the statistical calibers of various city survey agencies. Some market survey agencies use the shipment from mobile phone companies to retail channels as their statistical caliber, while some statistical agencies use sales to users as their statistical caliber. This leads to differences in the market share of mobile phone companies given by various agencies.
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