Nowadays, with the breakthrough of people's consumption concepts, more and more people use beauty makeup to express their personality, the beauty economy has gained more attention, and the consumption concept of cosmetics has gradually strengthened. Therefore, the beauty makeup market has also formed a larger scale.
According to the e-commerce data of Whale Staff, from January to April 2023, the sales volume of the beauty industry on the Tmall platform will be nearly 300 million, with sales of 15.2 billion+.
*Data comes from Staff Whale-Industry Trend Analysis
Like the skin care market, the beauty market also has a wide variety of products. Perfume, lipstick, foundation, lip glaze, eye shadow, loose powder, pressed powder, etc. are all popular beauty items in the beauty market.
*The data comes from Whale Staff-category ranking analysis
In this issue, we mainly share two major categories in the current beauty market - lipstick and liquid foundation.
liquid foundation
Liquid foundation is an important sub-category of beauty products. As the key to the whole makeup look, liquid foundation has long been highly concerned by makeup people.
According to data from the Whale Staff platform, from January to April 2023, the sales of liquid foundation on the Tmall platform will be nearly 12 million, with sales exceeding 1.5 billion.
*Data comes from Staff Whale-Industry Trend Analysis
From the brand point of view, the brand concentration of liquid foundation is not low, and the share of CR10 accounts for about 50%, including Estee Lauder, Lancome, Armani, PL, Yves Saint Laurent, NARS, Kazilan, Shu Uemura, Mao Geping and others. It can be seen that most of the top 10 liquid foundation sales are international brands, and among many international brands, Estee Lauder ranks first in market share. As of April, the sales of Estee Lauder liquid foundation on the Tmall platform reached 200 million+, accounting for more than 13% of the market.
However, domestic brands have also made great progress in the beauty market. In the top 10 sales list of liquid foundation, domestic brands such as PL and Kazilan are also on the list. As of April, the sales of PL liquid foundation on the Tmall platform were 71 million+, accounting for nearly 5% of the market; the sales of Kazilan liquid foundation were 65 million+, accounting for more than 4% of the market.
*The data comes from Whale Staff - Brand Ranking Analysis
lipstick
In the lip makeup market, lipstick is a sub-category that occupies a huge market.
According to data from Whale Staff Platform, from January to April this year, the sales volume of the lipstick industry on the Tmall platform was nearly 15 million, with sales of 1.6 billion+.
*Data comes from Staff Whale-Industry Trend Analysis
In the lipstick market, the top 10 sales brands are Saint Laurent, Dior, Armani, Mack, Lancôme, Chanel, Tom Ford, Yeast, etc. Except for the domestic brand Yense, the rest are big international brands, especially Saint Laurent and Dior, which have relatively leading market shares.
*The data comes from Whale Staff - Brand Ranking Analysis
Moreover, from the analysis of the price of trading products, it can be concluded that the high-priced lipstick line is still the mainstream of the market. The transaction volume of products in the mid-to-high-end range of 139 yuan to 275 yuan was 400 million+, accounting for nearly 25% of the transaction volume. At the same time, the transaction volume of product prices in the high price range of 276 yuan and above was nearly 700 million yuan, accounting for nearly 43% of the transaction volume.
*The data comes from Whale Staff-Price Segment Analysis
Driven by consumer demand and technological innovation, the beauty market will continue to maintain an upward momentum. In the future, driven by technology and changes in consumers' consumption concepts, the trend of diversification and high-end beauty products will become more obvious.
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