Against the background of the rise of Generation Z, aromatherapy, as a product that can regulate emotions and improve the quality of life, is favored by the market. As an emerging industry of health, beauty, and stress relief, the aromatherapy market has also formed its own characteristics and competitiveness, and its development prospects are very broad.
According to the relevant data from the e-commerce data analysis platform of Whale Staff, from January to April this year, the sales volume of the aromatherapy market was 14 million+, and the sales volume was nearly 720 million.
*Data comes from Whale Staff - Industry Trend Analysis
my country's aromatherapy industry started late, so most companies are relatively small in scale. In recent years, with the improvement of the market, aromatherapy companies are also increasing rapidly, but in general, the concentration of the aromatherapy market is still not high.
From the perspective of brands, the data shows that the market share of the top 10 brands in the aromatherapy market is only about 25%, including Yinmi, MINISO, Hanshuixian, Guanxia, Wanwu Qiankun, Guokai, Junzixiwei, There are ten brands such as Orannuo, Master Zheng and Xinle Ascot. These brands are all local aromatherapy brands, so it can be predicted that the local aromatherapy market has a high development potential.
Among the many aromatherapy brands, Yinmi, Mingchuangyoupin and Hanshuixian have performed relatively well in the aromatherapy market. As of April this year, the sales of aromatherapy of the three brands on the Tmall platform have exceeded 20 million. Specifically, the sales of Yinmi brand aromatherapy are 26 million+, with a market share of about 3.7%; the sales of MINISO aromatherapy are 23 million+, with a market share of about 3.2%; the sales of Hanshuixian brand The amount is 20 million+, and the market share exceeds 2.8%.
*The data comes from Staff Whale-Brand Ranking Analysis
From the perspective of the price of aromatherapy, the transaction volume of products in the price range of 22 yuan to 75 yuan is relatively high. As of April, the transaction volume of products in this price range on the Tmall platform exceeded 240 million, and its transaction volume accounted for the largest proportion. Higher, nearly 34%. It can be seen that relatively cheap aromatherapy products are popular with the public, and most consumers are willing to buy them.
However, high-priced aromatherapy followed closely behind in terms of transaction volume. The transaction volume of products priced at 221 yuan and above also exceeded 200 million yuan, accounting for nearly 29% of the total transaction volume. It can be seen that with the development of the aromatherapy market and the improvement of people's living standards, people's consumption concept of aromatherapy consumption is also changing, and more and more people prefer to choose high-end aromatherapy.
*The data comes from Whale Staff - Price Segment Analysis
The aromatherapy industry has gradually developed into a huge market in recent years, and there are a considerable number of aromatherapy brands and products in the market. At the same time, as people's pursuit of quality of life continues to improve, aromatherapy products are also recognized and used by more and more people.
At present, the main consumption force in my country's aromatherapy market is still dominated by young people, and women account for the majority. Therefore, the current demand for aromatherapy only exists in a small number of user groups, but with the cultivation of users' minds and the deepening of the deep demand for aromatherapy, it is believed that the aromatherapy market still has great growth potential in the future.
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