Author: Zen and the Art of Computer Programming
1 Introduction
The term "intelligent marketing" has become an understanding of marketing methods among business managers, startups and individuals. However, for ordinary consumers, it is still a big difficulty to truly understand what "smart marketing" means and how to apply it.
"Intelligent marketing" is not a new term, but refers to the analysis of customers' consumption habits, preferences, needs, behavioral habits, etc. through the Internet, big data and other technical means, and personalized marketing based on their own brands, products, services, channels and other resources. Marketing plan development. All of this requires models and algorithms based on human personality characteristics, user portraits, historical data, industry rules, etc.
Today, AI (Artificial Intelligence) technology is booming in all walks of life. In the field of "intelligent marketing", AI technology can help companies improve marketing efficiency, improve product quality, save costs, and improve market competitiveness. Through intelligent marketing solutions, companies can more accurately locate target customer groups and provide targeted promotional strategies to ultimately achieve marketing goals.
"Smart marketing" has always been a hot topic, but many people don't quite understand what it is. So, here, I will lead you to discuss what "intelligent marketing" is and how to apply it.
2. Background introduction
2.1 Overview of Intelligent Marketing
Marketing is a series of activities carried out by enterprises in order to improve profits, increase market share and maintain competitiveness. Marketers try to bring products or services to the market through various methods, opportunities and objects through different methods, including physical display, soft article promotion, online promotion, social media marketing, TV advertising, mental coercion, publishing newspapers, etc. Achieve the purpose of purchase conversion. For example, general companies promote their job opportunities at job fairs; young students often promote their activity introductions on various occasions after participating in social activities; consumers may also accept relevant advertisements when viewing specific categories of products online. .
Intelligent marketing refers to the use of computer science and machine learning