"Product Perspective" - Book Summary

Getting Started with Product Whites

  • The 15 years of vertical industries are actually 15 years from information provision to service provision.
  • Product capabilities: user experience, technical capabilities, business thinking
  • An Internet product is a black box composed of information architecture and business processes, which can bring smiles to users and then bring business value.
  • Make the product work first, then make it look as good as possible
  • Restore the product with the App Store version

The ideal product manager upgrade

  • RAC Path: Knowing Products, Restoring Products, Creating Products
  • Product Manager: A person who provides answers, not questions; high-quality problem-solving, not creating them
  • Do things in small steps, and quickly iterate in small versions
  • Demand Ranking: User Ranking and Functional Ranking
  • redmine: project management software
  • Three information architectures: category display, direct search, and data subscription push
  • Advocate for users
  • Secure development and testing
  • Process means "no exceptions"
  • Ask for data to iterate, ask for data to iterate
  • Product is divided into: presentation layer, framework layer, structure layer, scope layer and strategy layer

Product Design and Iteration

  • Highlight the main content, allowing users to find what they like in the shortest possible time
  • Internet thinking: improving while doing, and looking for opportunities while improving
  • Follow the product life cycle
  • The MVP model for small companies: small systems can be monetized
  • Iteration and Grayscale: Economical Design
  • First, the scene and story are divided into function points, and finally they are classified into a certain version.
  • "Fall in love" with users, impress her and resonate
  • Demand management: find the core and do subtraction. Products with low importance and high feasibility are built first.

Operating products

  • The right person at the right time
  • Review product versions to find breaking points
  • Good operation: if the user refuses your service, he is a fool
  • Promote your product like an MLM
  • Marketing: Start with the end, from the inside out, positive value, social communication

comprehension product

  • Our users: 17-year-old tech beauties
  • Technology is not for showing off, but for enhancing the experience
  • wow
  • a little less
  • Product Mechanism: Auctions and Games
  • Product: Easy to use and difficult to understand
  • Design products for the many, and make the few pay a little more

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