Table of contents
Introduction
After completing the process of multiple hardware products from design to market launch.
The author began to output hardware-related content on the product field platform in 2020 .
In this process, I often receive messages from many readers, hoping to recommend some hardware-related books or materials.
In fact, when the author first started to make hardware products , he also went through the same path, as long as the books related to the word "product " were almost all accepted.
However, there is very little information about hardware product managers , and the goal of this book is to provide a comprehensive explanation of the content involved in hardware products, and strive to explain the knowledge points involved in various fields of hardware products with as few words as possible. , and sort out the system framework at the same time
clear .
new book
2023 has entered the second half of the annual marathon.
As a small stage goal, this book was also released as scheduled.
Let's take a look at the cover first, and I would also like to thank the editors for their hard work.
Publishing itself is actually a serious matter.
Over the past year or so, the editors have checked and confirmed the entire book almost word for word.
I would also like to thank the <Everyone is a Product Manager> platform for its support, as well as the book preface written by Lao Cao.
In fact, the project of this book has already started in the middle of 2020.
At that time, I initially decided to write a book about hardware products.
A preliminary planning path has also been developed.
At the same time, we also started to do some content tests on multiple self-media platforms.
It is found that hardware products also have many pain points.
In fact, when I first transitioned from R&D to product development, I also encountered similar problems.
At that time, I almost searched all kinds of books on the Internet about explaining products.
As long as it has the word "product", I have read it all.
If you feel that it is valuable, you will read it again intensively, and some books have even been read multiple times.
After reading it for several months, I found that most of the books are actually about the gameplay of Internet products.
Even books that start with hardware end up with explanations of general tools and methods.
Of course, this is understandable.
The past 20 years can be considered as the golden age of Internet development.
This has given birth to the vigorous development of Internet applications, and the demand has also skyrocketed.
Although IoT hardware has been laid out for a long time, its development is actually caused by the nature of the hardware itself:
That is, it is limited by high investment, high cycle, and heavy assets.
This makes it difficult for hardware to explode as fast as application products.
With the tide of the Internet receding, the status of hardware is gradually moving closer to the C position.
Including the digitalization that everyone often hears, it actually requires massive hardware to support it.
Otherwise, where does your actual data come from?
For example, for new energy vehicles, the design of the entire vehicle is already covered with sensors, and the data will be uploaded to the server in real time.
Including autonomous driving, which has always been around the corner, is also an inevitable trend in the digital age.
Take the traffic scene as an example:
When all on-board sensors, signal lights, road condition collection sensors, etc. are integrated.
The entire traffic can be dispatched and managed through digitization.
The current high incidence of accidents and increased congestion are likely to be greatly reduced or even resolved.
frame content
Regarding this book, it is mainly based on actual combat.
As a practical guide for advanced hardware product managers, this book explains in detail the complete process of hardware products from conception to mass production.
The core content of this book involves market analysis, demand mining, product definition, R&D management, production management, and product manager methodology.
At the same time, the book also introduces a large number of real product cases, trying to bring readers into the process of product design and development.
Different from the closed development mode of software, hardware products will involve upstream and downstream supply chains and channel management, and have relatively high restrictive requirements on cost and time.
At the same time, hardware products have the characteristics of long R&D cycle and high cost. It is impossible to carry out rapid iterative updates, and cannot withstand repeated changes in requirements. The overall development and design will be biased towards the traditional waterfall process. But in order to improve the development efficiency of hardware products, this book also introduces some ideas of agile design.
Although each product has its unique requirements, the overall development process, prototyping, and production processes are similar. This book provides a set of general design and development guidelines, striving to improve readers' career or entrepreneurial skills.
For example, when talking about the cost section, the book will use complete data cases to support it.
How each step is calculated will be fully presented to everyone.
Another example is about market research, the book will also present the entire data acquisition and processing process to everyone.
The purpose is to make up for the shortcomings of existing books.
And it will no longer make a large introduction to some general-purpose tools.
For example, the Kano model, almost every book about products will talk about it.
It is recommended that you take a look together.
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