"Product Perspective" - Book Summary
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2022-04-27 13:53:34
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Getting Started with Product Whites
The 15 years of vertical industries are actually 15 years from information provision to service provision.
Product capabilities: user experience, technical capabilities, business thinking
An Internet product is a black box composed of information architecture and business processes, which can bring smiles to users and then bring business value.
Make the product work first, then make it look as good as possible
Restore the product with the App Store version
The ideal product manager upgrade
RAC Path: Knowing Products, Restoring Products, Creating Products
Product Manager: A person who provides answers, not questions; high-quality problem-solving, not creating them
Do things in small steps, and quickly iterate in small versions
Demand Ranking: User Ranking and Functional Ranking
redmine: project management software
Three information architectures: category display, direct search, and data subscription push
Advocate for users
Secure development and testing
Process means "no exceptions"
Ask for data to iterate, ask for data to iterate
Product is divided into: presentation layer, framework layer, structure layer, scope layer and strategy layer
Product Design and Iteration
Highlight the main content, allowing users to find what they like in the shortest possible time
Internet thinking: improving while doing, and looking for opportunities while improving
Follow the product life cycle
The MVP model for small companies: small systems can be monetized
Iteration and Grayscale: Economical Design
First, the scene and story are divided into function points, and finally they are classified into a certain version.
"Fall in love" with users, impress her and resonate
Demand management: find the core and do subtraction. Products with low importance and high feasibility are built first.
Operating products
The right person at the right time
Review product versions to find breaking points
Good operation: if the user refuses your service, he is a fool
Promote your product like an MLM
Marketing: Start with the end, from the inside out, positive value, social communication
comprehension product
Our users: 17-year-old tech beauties
Technology is not for showing off, but for enhancing the experience
wow
a little less
Product Mechanism: Auctions and Games
Product: Easy to use and difficult to understand
Design products for the many, and make the few pay a little more
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