Lesson summary of product demand

           

                                                                                                                    Lesson summary of product demand

      

1. The development process of products

 

1.1 Experience Design:

Communicate with customers to understand the user desired function, that function is the focus of the client to be achieved, a detailed record of their functionality required to develop functional model implemented to meet the needs of our customers want, and then to customers Description experience the functional requirements obtained.

1.2 Requirements Analysis:

It requires the user needs to collect its size divided difficulty of implementation and the realization and design and in what way to show the product to the user, resulting in a good sense of user experience. Those aspects of the function and to guide customers to optimize the given requirements can do to improve the way that part of the demand to achieve the relative weakening point.

1.3 Market Analysis

The market accordingly research, popular what products in the market, what kind of products in line with the psychological general public masses to understand the development trend of various industries, as well as insight into why customers would choose such a product to the consumer, by these means to understand the how to attract customers of consumer psychology in order to perform the required market summary.

 

 2. Why do needs analysis

 

2.1 What is the product?

User-centric products do meet the needs of users, and to discover the value of one of the commercial value, to be manufactured by the user, so that the two sides exchange earnings.

 

2.2 What is the demand?

1. Need: Describe the basic human needs.
2. Desire: people tend to meet certain targets obtained.
3. Requirements: it refers to the desire for a specific product purchased by the strong.

 

3. Why do you want to define requirements

 

3.1 Requirements Analysis:

From the needs of users. Mining real target user heart, and turn the process of product demand,

Only the demand is satisfied by products and transactions, behind a demand may have several causes . , Layer by layer, to split open, analyze the causes of their origin of these reasons, it has become a combination of user We need request.

4.如何需求分析

 

4.1提问题是一门技术

提问题的标准

1. 聚焦且开放
2. 明确用户，场景，问题

4.2什么是正确的问题

 

4.3明确问题带来的价值

 

4.4拆解问题

1. 积极：如何让用户每天观看，如何让用户知道观看的好处。
2. 转移：如何让系统提醒用户观看。
3. 否定：如何次日不看也能提高长效留存，如何让用户不得不观看
4. 脑洞：如何让用户没有网络也能观看
5. 拆解：如何提高观看提醒的点击率，且不造成用户干扰。

5.4列举解决方案

1.不要限制自我

2.所有方案做穷举

3.之后考虑优先级

 

 

5.确定优先级

5.1资源永远缺席

5.2产品创意-产品设计-产品管理

5.3ICE方法