Those who like to play Glory of Kings know that the game of Glory of Kings is very magical, and it occupies the top position in the mobile game list under the successful marketing of Tianmei. The daily income is amazing. Then it must have some routines that make people love and hate. , And at the same time have to recharge willingly, so what are the routines that Tianmei is used to?
1. Propaganda routines:
1. When the game was launched, it cost a lot of money to make "Give you 300 reasons to be black", the theme is whether you are on the subway or in your free time in a pit, you can do it Turn black. To be honest, this black point is to capture the core pain points of users.
2. At the same time, a variety of comic materials were produced, and the materials were sent to various public accounts for a big price. In addition, the Korean men's group bigbang was invited to endorse and celebrity endorsements. Many fans will follow suit to try and experience. The fan effect, the fan economy, and the propaganda are in place.
3. King of Glory planned a live broadcast battle between the OMG team and the never expected team. Back then, the OMG team was still the giants of the League of Legends LPL, and it was the team with the most attention. And never expected that Bai Ke would be a grassroots star again. Baike himself is a game enthusiast, and users in the circle know that this live broadcast battle detonated the core user group. Through the live broadcast, the core gameplay of this game makes these target users clear at a glance. They saw the similarity between the game and LOL, and saw that there was no sales value, and they were basically fair. So these factors became the motivation for the first core users to download games. Through word-of-mouth communication, the King of Glory became a hit.
4. At the beginning of the game, it will launch some welfare activities, such as: playing the game to send Q coins, many players will download because of this welfare activity; at the same time, it will also send a lot of equipment and gold coins to attract players to download, and then Then there are friend invitations to send benefits, etc. These are the old routines of game companies, which capture the psychology of gamers' love for small and cheap, and let them pay attention to the game and download the game.
2. Game routines: The
game environment is relaxed, the time required for each round is short, the learning cost is low, and the fragmented time can be used at any time. After lunch and dinner, I picked up my mobile phone and served a plate. What should I do after fighting in ten to twenty minutes? It was relaxed and happy. I don’t have the embarrassment of playing games on the computer at my age, and I don’t have to worry about taking up too much time to affect my life.
"Of course, one thing is successful not only because of this one reason, there is a famous saying in the game of Glory of the Kings: "It is not the primary school students who are the worst, but the female college students. "Yes, the second highlight of this game is that there are so many girls. Because of the connection to WeChat, girls can easily download the glory of the king, and they are very strange. I remember very clearly that there is a video on the Internet where a female college student is crying. While playing the Glory of the King... the painting style is refreshing and thought-provoking. Where there are many girls, there are heroes to save the beauty. Naturally, a batch of good men charge for this and fight bloody battles. The
Glory of the King has a hidden mechanism, which is less than level 10. When matching, you can match a computer person. Of course, the ID prompt is naturally not a computer, but you can’t type and communicate. At the same time, the robot is relatively obvious. If you are interested, you can use the new account to test it, such as users who use WeChat to play. You can try it with QQ. Eighty-nine out of the previous matches are computer people, yes. The purpose of setting up computer people is naturally to give you a sense of accomplishment. When you see the screenshots of the novice king of glory in the circle of friends, there are more than a dozen screenshots. When you kill 0 to die, you should think that the marketing of this game is really powerful...
3. Summary:
1. The fast-changing seasons and generous rewards enable each player to quickly find his own position;
2. The game time of a game of ten minutes or so is suitable for spending time after eating and drinking;
3. Each is carried out from time to time. This kind of activity, synchronized with holidays, rewards rich, wins over players, and keeps players active;
4. There are many play styles that belong to this game only due to the small map of the end game, such as multi-stage displacement effects and assassins This position, you must know that in other moba games, the assassin is a very embarrassing position, and the effect is often no more than a meat, so there will be nouns such as tank alliances. In Glory of Kings, the assassin is an indispensable existence. Often the decision to win a game depends on the level of the assassins of both sides;
5. The formed positive feedback system, in addition to the ranking, there is an achievement system, Glory The theater system, even under the Glory Theater system, can distinguish counties and prefecture-level cities, taking care of players of different levels. This is the most difficult aspect of moba games at present.
The King of Glory can do what it is today. In addition to vigorous publicity, it captures the hearts of users and the compatibility of players with different systems, coupled with the advancement of technology, the rapid development of smart phones and the rapid rise of terminal games, in short The heaven and the place are right and the people are right.