Why is the King of Glory so hot?

Let’s take a look at a piece of data to see how popular "Glory of the King" is. "Honor of Kings" has attracted 50 million daily active users, and registered users exceeded 200 million. Some media predict that the daily active users of "Glory of Kings" may reach as high as 70 million. With the popularity of the game, players found in the game that "primary school" players have invaded this MOBA mobile game. According to statistics, the main crowd of traditional e-sports games is 21-30 years old, while the Tencent Browsing Index points out that the main crowd of the MOBA game "Glory of the King" is pushed forward to the age of 11-20 (53%)
Why is "Glory of the King" So hot?
1. Easy to use
"Easy to use" almost determines how popular a software can be. "King of Glory" once again simplifies the operation of MOBA, making it easier for players to get started. On the one hand, "Glory of the King" reduces the difficulty of the default control method. "King of Glory" adopts the control method of double wheel (one control area on the left and right sides). Players control through the virtual buttons on the left and right sides. By default, the attack range of the character is set by the system. By default, novice players can play the game with the aid of the system. The advantage of roulette operation on the mobile terminal is relative to the traditional point control operation. Traditional MOBA uses the mouse to click to achieve more precise control operations such as positioning and attack. "King of Glory" obscures the precise operation requirements. Whether it is the position and direction of skill release, or the priority of replenishing soldiers and attacking heroes, it is determined by the system intelligently by default, reducing the operation of novice players. Another aspect is to increase in-game guidance. Not much to say about the novice tutorial, the most worth mentioning is the equipment purchase system in the game. Players will find that the system has three sets of equipment configurations for each character. By recommending equipment during the game, the King of Glory eliminates the confusion of novice players in choosing equipment. "Honor of Kings" better handles the problem of "how to retain the novice players". However, the lowering of the entry barrier for games has brought about the phenomenon of "more newcomers", "more elementary school students", and "declining overall competitive level". While the game is simplified, the fun of some precise, difficult, and complex operations in traditional MOBA is lost. Some old MOBA players even dislike the "simple" and "non-challenging" of "Honor of Kings".
2. Fast pace
One of the outstanding aspects of "King of Glory" in porting MOBA is to make the pace of the game faster. The basic setting of "King of Glory" laid the rhythm of the game. By reducing the game map, reducing base buildings, enhancing AI capabilities, and accelerating the growth of game characters, "King of Glory" allows players to confront conflicts and rapidly intensify them as soon as possible, simplifying the intensification process of conflicts between two players in the game, making conflicts appear as soon as possible, and making players as soon as possible Enter the confrontation. First of all, the map of "King of Glory" has become smaller than the MOBA on the PC side. In terms of architecture, "Glory of the King" did not continue the settings in the traditional MOBA game, and only retained 9 defensive towers and a base. In "King of Glory", the minions hurt the tower considerably. If the player kills the epic monsters, one party will be activated to send powerful minions to speed up the AI ​​push line and tower push speed of one party. If you don't pay attention, the tower may be stolen. In order to shorten the game time, "King of Glory" even limited the time to surrender to 6 minutes. After soaking in the noodles, you can surrender, that's so fast. The growth rate of the characters in the game is a fast-paced catalyst. "King of Glory" has changed the traditional MOBA replenishment method, the importance of replenishment is weakened, the hero does not need to give the minion a final blow to gain a lot of money and experience. In addition, unlike many MOBA players who need to return to the city to buy equipment, Honor of Kings does not have this restriction, and can be installed anywhere on the map. In this way, the character production speed is much faster than traditional MOBA, just like the comparison of physical stores and express delivery, saving time to go shopping, shortening the interval between conflicts intensification. The fast pace coincides with the time fragmentation of mobile phone users using devices. One plate in the toilet, one plate from the bus, one plate between classes (don’t teach the kids), wait for the bus and wait for the dinner to take one plate, traditional MOBA 10 minutes have passed, the players are still quietly recruiting soldiers, sorry , I am ready to open the second set here.
3. Familiar characters
"Glory of the King" selects traditional Chinese characters as the prototypes, especially the figures of military generals in the Three Kingdoms. Many familiar ancient characters such as Liu Bei, Guan Yu, Zhang Fei, and Cao Cao have all appeared on the stage. However, only the images of historical figures are used in the game, and the relevant historical background is emptied, which makes the game contradict the real history. With the increase of young players, this contradiction has also caused some controversies in the society. Some people even think that the game "will mislead students' understanding and understanding of history."
4. Convenient in-
game communication In MOBA games, the in-game communication experience is very important. After all, it is a team game. "King of Glory" embeds a multiplayer voice system into the game. Players can communicate with each other through the microphone of the mobile phone. In addition, many commonly used default speeches are set in the game, such as "Retreat", "Worthy development, don't waver", etc., with voice reminders to help players realize rapid communication in the game. A MOBA can lower the barriers to entry, and it is important for players to get started quickly, but to maintain the enthusiasm of the players, the game has to work hard to increase user stickiness. The user stickiness of "Honor of Kings" comes first from its own character training, hero, and skin collection system, and secondly from the single-player adventure system. Although these systems are not perfect, but the existence of these systems makes the game itself more sticky. If you want to play other heroes, if you want to have a stronger basic stats, at least you have to deposit some gold coins or top up.