The difference between market and industry
Market: consists of consumers and their needs
Industry: Companies provide alternative commodity composition
The relationship between market and industry
Market relations means that suppliers and customers as the relationship between buyers and sellers, including customer and supplier relationships, distribution channel relationships 17 kinds of relations, customers and service providers and so on.
Industry generally refers to it by producing similar products have the same or similar processes or provide labor services division of economic activity, such as the catering industry, garment industry , machinery industry, the financial industry, the mobile Internet industry and so on.
as the picture shows:
Distinguish between market and industry macro and micro
Demand for products is the cornerstone of
Demand, there are a lot of various classes. According to ingredients to points, there are social needs and individual needs, according to function points, there are business needs and personal needs, in accordance with the type of points, there is demand function and original demand.
PMF
C-terminal product
- The number of days per week over 3 days
- The new daily active users over 100 DAU
- The next day retained 30% of new users
- 100,000 subscribers
B end product
- 5% conversion fee
- LTV / CAC> 3, the lifetime value of a user / user acquisition costs> 3
- Monthly churn rate <2%
- Water monthly sales reach 100,000
- The user back to the time of acquisition costs <December
Three types of PMF
The first P / MF: with a better product experience to meet an existing market
The second P / MF: with a product to meet the needs of an existing but some unmet market
The third P / MF: with a product to create a new market
Market research is a key step in
Define the problem
Find some kind of user demand will be there
If you can do it
as well as the needs of many users need
How do
The project ROI
Note: goals, no default
Ready to implement - Market Research Methods
Copy survey
Data collection, collation and analysis
Field survey
method
One surface of the glass with the camera Method:
Freedom of movement law
Given task Act
Not necessarily a complete product principles:
not too much direction and guidance
Experimental Method
MVP
A/B TEST
Program Implementation
核心:选择样本
你要让你的被访者样本具有代表性
假如你想测试短视频产品的使用状况你却把问卷只发放到身边的某一个群体(例如大学生)那样你得出的结论其实是大学生对短视频产品的使用状况。
地区、性别、年龄、教学背呆、是否使用过某一产品
