Preface
Participated in the product analysis debate competition organized by the product department on Wednesday. The
name of the event was: Debating the product and knowing the world, and traveling in all directions.
As an excellent developer, we need a certain product analysis ability. The following is my product analysis of the mobile game King of Glory.
1. Product introduction
Product Name: King of Glory
Product Type: MOBA large-scale multiplayer online competitive mobile game
Support platform: IOS/Android
Product logo:
Product slogan: 5V5 hero fair battle mobile game
Charge mode: sell coupons in exchange for heroes, skins and other small items
Operation mode: touch and touch remote sensing
Product introduction: "King of Glory" is the world's first 5V5 hero fair battle mobile game, including 5V5 Kings Canyon (including the fog mode), 5V5 chaos of the abyss, and 3V3, 1V1 and other various modes, and there are many heroes to choose from, push Take up, replenish soldiers, five kills, and team battles can all be experienced. The game time is short, and it tests the ability of individual operation and team cooperation. It does not do the development and physical strength setting, and the victory or defeat is determined by technology.
Product positioning: MOBA mobile games based on WeChat and QQ social relationship chain
Product features:
5V5 classic map, three-way push tower, presenting the most original battle experience;
open a group at any time, 10 minutes cool;
fair competition, no training, no physical strength, relying on technology to determine the outcome;
handheld Economy, open black at any time, hundreds of millions of players match at the same time.
2. Product analysis
①, the user group of the product
According to the data released by QuestMobile on March 7, 2017, the main age of "Glory of Kings" players is under 24, and the number of sister players has reached 40%. As a MOBA mobile game, there are more sister players, and the guy still Will it be able to run. Therefore, after "King of Glory" has accumulated the first batch of old MOBA game players, its user base is getting bigger and bigger due to its low difficulty and exquisite painting style, no matter if you were a little white or a beautiful girl before. Even the middle-aged uncle can quickly get started with this game under the introduction of others, unlike "League of Legends", which is played by the game at the novice tutorial stage.
② Game mechanism
King of Glory is positioned as a "5V5 Hero Fair Battle Mobile Game".
As a MOBA multiplayer online competitive mobile game, Honor of Kings has formed a relatively mature game model, business model and social system.
Game modes: 5V5, 3V3, 1V1, adventure mode, chicken-eating mode.
Business mode: set heroes, skins and inscriptions to charge, so that this game can be played without spending money or even spending a lot of time on tasks every day It's cool enough. And what it really uses to attract users' time is also to continuously polish the quality of the game itself, but it creates a way for users to spend more time, your game level is high enough, you can crush other people, it has nothing to do with money world.
Although "King of Glory" is also to make money for users, it gives users space to choose and gives users enough time to control the user's own payment rhythm. It does not force users to pay, but only through the content of the game itself. Ask for the user's game time. After all, the more time the user spends in your game, the more likely it is to have consumption behavior in the game.
However, such a free game that can become stronger without giving money is bound to be more respected by users.
Social system: in-game: game users can communicate with each other, and online communication can be black.
Outside the game: The glory of the king has been called a way to narrow the distance between each other, do you play the king? Play, let's add a friend to open the black together, okay.
③, with Chinese characteristics
In the past few years, the glory of the king has been promoting and promoting the traditional culture of our nation. The heroes with cultural characteristics, historical figures, and the background of the heroes. The joint name of the traditional culture and the skin is undoubtedly a bonus to the glory of the king.
④ Excellent behind-the-scenes team
1. Propaganda team: event promotion, online promotion, offline promotion, organize various competitions of the glory of the king, and expand the popularity of the glory of the king.
2. Able to interact with players and adopt their suggestions. We can see the hard work of Honor of Kings.
3. Bug repair team: The bugs of Honor of Kings often appear today. The bugs must be dealt with within a week and the players will be compensated.
Conclusion
I personally think that whether a software can be successful, the key to success lies in being able to meet user requirements, improve user experience, and be user-centric.
Reference article: Reference article