1. Product overview
King of Glory is based on game competitions and pushes each other. Most of the users here come from students and younger users.
Product positioning: game competition, friendly atmosphere, teamwork.
2. User analysis
2.1 User groups
Most are students, a small part are working,
2.2 User characteristics
Likes to play mobile games, has a good social environment, loves to communicate with others, has a strong game rhythm ability, and is full of expectations of victory.
2.3 Usage scenarios
King of Glory runs on the mobile terminal, with a long time of use, and the operation process requires fast and convenient operation, focusing on satisfying and relaxing yourself:
I am idle and bored, and use the king to pass the time;
someone finds to open the black and play the game.
Three, the cause of fire
1. Have continuity
Why do you say that, long before the glory of the mobile game king came out. The League of Legends in the end game almost occupies a large market for the end game. The Glory of Kings is a game mechanism very similar to League of Legends. So it is easier for gamers to adapt to this mobile game. At the same time, because mobile games have low requirements for gaming equipment, a mobile phone can be used by mass players.
2. Short time and fast pace
King of Glory is a low-profile version of the mobile game of League of Legends. Optimized it while inheriting the mechanism of League of Legends. The game time is relatively short, with an average of about 20 minutes, and the rhythm is much faster than that of League of Legends. This allows many players to use the fragmented time to play.
3. Strong team competition
King of Glory is a 5V5 competitive game that can satisfy the public's sense of accomplishment in the game. Be able to make more friends in the game. You can also find a sunny afternoon to pull up 3~5 friends to have fun.
4. More activities, less krypton gold
King of Glory can make you stronger and cooler through Krypton Gold, but there is one online. This is very friendly to civilian players. As long as you spend more time doing more activities, you can become stronger, and finally you can achieve a fair competition. However, a large number of activities can capture a large number of players and ensure the popularity of the game.
5. Strong support from Tencent
As the largest game brand company in China, Tencent has developed many games. Tianmei Studio is just one of its studios. It has a good base of masses and fans. In the early days, the King of Glory continued to promote through QQ and quickly attracted a large number of players. Game fans entered the glory of the king, and Tencent officially launched online and offline competitions to promote the three-body style of sea, land and air.