1. Product introduction
Product name: King of Glory
Product type: MOBA large-scale multiplayer online competitive mobile game
Support platform: IOS/Android
Experience model: Mi MIX
system version: 6.0.1MXB48T
App version: 1.17.1.23
Experience time: 2022.24
product logo :
2. Analysis purpose
Understand the product features of "Honor of Kings" such as product strategy, product functions and product performance;
understand the competitive situation and development direction in the mobile game market;
analyze the reasons for the success of "Honor of Kings" and corresponding strategies.
Charging mode: sell coupons, buy heroes, skins and other small items
Operation method: touch and touch remote sensing
Product introduction: "Glory of the King" is the world's first 5V5 hero fair battle mobile game, including 5V5 Kings Canyon (including the fog mode), 5V5 Chaos Chaos, 3V3, 1V1 and other various modes, and there are many heroes to choose from, push and build, replenish troops, five kills, and team battles can all be experienced. The game time is short, and it tests the ability of individual operation and team cooperation. It does not do the development and physical strength setting, and the victory or defeat is determined by technology.
Product positioning: MOBA mobile games based on WeChat and QQ social relationship chains.
Product features:
5V5 classic map, three-way push tower, presenting the most original battle experience;
open a group at any time, 10 minutes cool;
fair competition , Do not develop, do not set physical strength, rely on technology to decide victory or defeat;
handheld economy, open black at any time, hundreds of millions of players match at the same time.
3. User analysis and demand analysis
Target user group analysis
First, let's take a look at who the main user groups of "League of Legends" are. The data obtained by searching "League of Legends" with Tencent's browsing index shows that the age of "League of Legends" users is 11-20 years old, followed by 21-30 years old. From this we can also see the current mainstream game players in the society. Age distribution and proportion, and more noteworthy is the ratio of men to women in "League of Legends". Tencent browsing index shows that women account for less than 10%, which fully shows that "League of Legends" is a more challenging and difficult to learn. The game excludes a large number of female users.