November 19, 2020. The annual professional high-end summit with insights into the domestic enterprise service sector-"Insight 2021 China Enterprise Service Annual Conference" was grandly held in Beijing Shangri-La Hotel. With the theme of "New Data Intelligence in the Dual Cycle Era", the discussion will examine and judge forward-looking policy context and economic trends, share cutting-edge product technologies and market trends, and gather all parties to discuss digital intelligence innovation.
At this conference, the China Software Industry Association and China Software Network jointly serve leading brands in various hot areas to predict the development trend of the enterprise digital intelligence service segment in 2021, and launched the "2021 China Enterprise Service Hotspot Ten major trend". Specifically, it includes SaaS, enterprise middle office, 5G industry application scenarios, BI, digital marketing, knowledge management, hyper-convergence, digital procurement, industrial Internet, software and system testing, corporate travel and other hot enterprise digital intelligence services. 2021 trend insights were conducted on the development stage, competitive situation, product technology, user needs, and ecological cooperation of each segment.
The joint enterprise digital intelligence service leading brand released the "2021 China Enterprise Service Hotspot Ten Trends", which aims to create a "weathervane" in the Chinese enterprise digital intelligence service market, guide industrial development, improve the industrial ecology, and promote application landing. After a comprehensive assessment by experts from three organizations, as well as a one-year survey of CEOs/CIOs of hundreds of companies in the field of corporate digitalization and intelligent services conducted by Chinasoft.com and Haibi Research, the top ten in various hotspots major trend.
This article is the ten major trends of China's digital marketing in 2021 jointly released by China Software Industry Association, China Software Network, and Yunmi Technology.
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Trend One
The new crown epidemic is a catalyst for digital marketing. It will make digital marketing shine in 2020, and it will also lead to a greater explosion in 2021. Haibi Research, it has become the best entry point and the largest market segment for enterprise digitalization.
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Trend Two
Digital marketing is still in the growth stage in 2021. The market is growing rapidly, and its standards and methodology are not yet mature. However, some consensus standards have begun to form in the marketing data.
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Trend Three
The digital marketing industry chain is very complicated, which has caused the current digital marketing market to be very chaotic, and service providers are also mixed. This situation will continue in 2021. But the professional division of various manufacturers is more clear.
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Trend Four
In 2021, there will be more and more product and solution providers, as well as corresponding consulting and service providers, whose goal is to achieve the closed loop of digital marketing. But high-quality project delivery will become a difficulty for their rapid development.
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Trend Five
The marketing center has become the hub of digital marketing, and it is also the cornerstone of large enterprises' digital marketing efforts to achieve practical results. Marketing middle stations represented by Yunxun Technology have begun to show obvious results in the practice of large enterprises, and will be favored by more large enterprises in 2021.
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Trend Six
In-depth integration with the latest technologies such as artificial intelligence, Internet of Things, and big data, and innovations in various marketing models such as live broadcasting, to realize the automation, intelligence, and socialization (IP) of the entire digital marketing process. It will be a digital marketing product in 2021. The direction of the solution.
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Trend Seven
Following the automotive and real estate industries, finance, new retail, education and training, and direct sales are becoming hot spots for digital marketing applications in 2021.
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Trend Eight
How to expand customers and form a customer resource pool, a customer data platform (CDP), and a corresponding interactive communication platform will become a demand that users pay more and more attention in 2021.
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Trend Nine
In 2021, more and more companies will pay attention to the combination of marketing and customer experience management (CEM). The in-depth integration and in-depth analysis of marketing digitalization and customer experience digitalization will greatly enhance marketing effects and increase customer satisfaction.
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Trend ten
Customer data management has become a difficult point in future digital marketing. Data protection such as customer privacy will be paid more attention by government departments in 2021, and supervision will be stricter. A little carelessness, digital marketing will have a huge impact on the normal operation of the enterprise.
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