Chicago--(BUSINESS WIRE)--Euromonitor International, a global market research company , has revealed emerging trends that will define consumer behavior this year and influence business strategies in its latest report " Top Ten Global Consumer Trends 2021 ". The novel coronavirus pneumonia epidemic has caused, affected or accelerated every trend.
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In 2021, consumers will:
- It is hoped that purpose-driven plans will support the triple bottom line of humanity, planet and profit ( rebuilding a better home ). Compared with before the new crown pneumonia epidemic, nearly 70% of professionals expect consumers to pay more attention to sustainable development issues.
- Desire for convenience, impulsive shopping occasions and simplicity before the epidemic ( desire for convenience ).
- Reconnect with nature and transfer leisure activities to the outdoors for safe socialization ( outdoor oasis ).
- Use digital tools to stay connected to the outside world at home and promote safer procedures for physical stores ( digital physical reality ).
- Gain new flexibility by arranging activities in a non-traditional sequence to suit individual time needs ( playing time ).
- Distrust the media and the government, resist false information, and put their own needs first ( anxiety and resistance ). In 2020, 29% of global consumers will actively participate in political and social activities.
- Require non-contact services, excellent hygiene standards, and products that enhance hygiene and resistance ( focus on safety ).
- Re-evaluate priorities and identities in order to pursue a more fulfilling life and increase psychological resilience ( panic and uneasy ). Last year, depression and mental health had a moderate or severe impact on the daily lives of 73% of consumers worldwide.
- Set expenditure budget carefully, and purchase high-value-added and affordable products and services ( thrifty people ).
- Find a new work-life balance, because remote collaboration redefines the traditional office environment ( new working space ). In the past, more than half of global consumers had strict boundaries between work or school and their personal lives.
Alison Angus, head of lifestyle research at Euromonitor International, commented: “2021 will be a critical year. Strategies for these emerging consumer trends will enable companies to deal with and withstand unexpected situations and overcome adversity.”
Download Euromonitor International’s " Top Ten Global Consumer Trends in 2021 " report to explore the values and expectations that will drive consumer behavior this year. The report is available in English, Spanish, Portuguese, Chinese and Japanese.
About Euromonitor International
Euromonitor International is a leading global strategic market information provider, providing data and analysis that radiate to the world and cover tens of thousands of product/service categories, including 15 years of historical data and future 5 in 30 industries and 100 countries The annual market scale data, the company and brand share accurate to 0.1% of the target market, and the performance of different channels in each market, including traditional and modern channels; in addition, Euromonitor also provides macroeconomic, Information on infrastructure, agricultural environment, communication technology, consumer age, income, family housing, consumption habits, etc. Euromonitor International's team of analysts based in countries around the world will provide you with in-depth analysis of local business messages and the real reasons behind the changes in each consumer trend in the context of today's international business. Whether in developing or developed countries, we can lock in the next market opportunity for you in the first time.