On November 28, the "China Digital Marketing Ecology Map 2022 Edition" (hereinafter referred to as the ecology map) jointly published by the Digital Marketing Professional Committee of the China Commercial Advertising Association, the Tiger Roar Award Organizing Committee and the Miaozhen Marketing Academy of Sciences was officially released. With its strength and experience in the programmatic advertising field for many years, Haoliang Technology stood out in the solicitation and survey of service providers in the whole industry, and was selected as the top 4 tracks on the list!
The 2022 edition is the third annual version of the map. After removing overlaps in the tracks, the ecological map includes 720 companies and a total of 1,891 track reports (number of tracks × number of companies).
In the past 3 years, the ecological map has grown from 200 companies included in 2018 to 720 companies in 2022, witnessing the prosperity and vigorous development of the entire Chinese digital marketing industry. The quality and coverage of the selected companies have been highly recognized by the industry and become digital marketing companies Important industry standards for the industry.
In 2020, Haoliang Technology was selected for the first time in the "2020 Edition of China's Digital Marketing Ecology Map" , and was selected into the "Digital Advertising" category [Advertising Management], the "Third Party Data" category [Data Service Provider] and the "Marketing Data Center "Class [Customer Data Platform (CDP)].
In 2022, Haoliang Technology was once again selected into the 2 major sectors and 4 tracks of the "China Digital Marketing Ecosystem Map (2022 Edition)", which is highly recognized by the industry and the best proof of Haoliang Technology's technology and product strength.
▲[Supply-side Platform & Advertising Alliance (SSP)], [Ad Trading Platform (Exchange)], [Demand-Side Agency Platform (DSP)] in the category of "Service and Management - Programmatic Services"
▲ [Data Management Platform (DMP)] in the category of "Data and Operational Tools - Third-Party Business-Related Data"
As a mobile advertising technology service provider, Haoliang Technology has been committed to building an efficient and transparent advertising ecosystem for many years, exploring the value of traffic marketing with data capabilities and advertising technology, and launched a set of advertising tools from advertising monetization-data application-advertising tools One-stop marketing service, assisting the advertising marketing and performance growth of media parties, advertisers and advertising agencies.
Thank you for the recognition and trust of all media partners. Haoliang Technology will uphold its original intention to be the "sail" of technology and data in the field of digital marketing, give full play to the advantages of data and technology, and ride the wind and waves with the industry, customers and friends to contribute to China's digital marketing ecology Create more value.