Person in charge of large bodies of data fields have extensive experience in working with clients he analyzed. He said that marketing professionals need for big data continues to grow.
He observed that this was not the only person. Louis Columbus Forbes analyst wrote an article on 10 ways to affect the marketing of big data. The article points out, in 2020, big data plays a huge role in the digital marketing industry. Savvy marketers are beginning to realize that they can no longer ignore the great changes to the industry where big data brings.
Digital marketing trends (such as full-channel marketing, artificial intelligence, virtual business operations) has told business operators who looks a little weird, but now they are critical to the success in 2020.
Why not? For those who want to stand out in this highly competitive world of business, they must adapt to the changing digital marketing environment. They recognized the large data growing at an alarming way of changing the nature of marketing. James Wagner pointed out that big data for understanding industry trends and business activities of the enterprise in the past is invaluable.
Professional digital marketing agency believes that the following five kinds of digital marketing trends will dominate the business world in 2020.
1. Personalized
If you want to attract customers, companies need to provide personalized services and products. Their personalized refers to products, services, e-mail and content.
Machine learning has spawned many new personalization features, and machine learning and personalization including higher availability of real-time data and the ability to be able to carry out mining and processing faster.
Today's customers want to buy the perfect adoption process, and expect companies to customize products according to their needs. In other words, companies understand customer needs and develop strategies accordingly is essential.
Some facts show that personalization is a lot of users.
- Personalized products to attract 90% of consumers.
- 80% of people like to give a personalized experience of the brand business.
- 63 percent said they have seen some of the ads annoying.
No mature big data technology to meet the individual needs is impossible.
2. Interactive Email
People may have heard about email marketing is dying, but this is simply not true. Big data to make it more effective than ever, which is why you should not believe in the cause.
- Email marketing ROI potential up to 4400%.
- Despite the rise of social media applications already, but there are still 75% of young people to use e-mail.
- The average email open rate of 22.86%, compared to participate in social media BIG 3 (Twitter, Facebook, Instagram) the rate by 22.22%.
All these facts show that email marketing is still very popular, but apparently not new. The difference is that big data technology to e-mail is more powerful than ever before.
If you want to take advantage of this interactive channel, you must use the data analysis:
- Adopt new ways.
- Look at it from a creative point of view.
- E-mail using the more attractive techniques.
- Create a user-experience-centric design and visual effects.
- Including clickable button.
3. Focus on the moment in time
In today's digital world, the opportunity may be fleeting market. One might think that these moments in the end how important?
Instant moment moment rich user intent to shape decisions throughout the journey. When people using equipment found something, buy something, watch something, to do something and to understand something of these moments occurred.
In order to attract more customers and meet their needs, companies must appear in places where people look for these moments. They must adopt strategies and skills to create marketing channels, to provide users with instant gratification.
4. Full Channel Marketing
If people want to understand marketing trends in 2019, you may have heard "all-channel marketing" of the term. Although most people would term to be confused with multi-channel marketing, but both have different meanings.
Although multi-channel marketing is to expand the brand's influence on a variety of digital platforms, but the whole marketing channel is to cultivate potential buying opportunity at these contact points. The latter is about the customer journey at all stages of the buying process and beyond. Therefore, it involves personalized.
When the enterprise-wide channel marketing, you can make the whole trip for customers more natural. We can provide a customized experience for them, to encourage them to take action, which can promote the corporate brand message and increase participation.
Now that you know the importance of a full channel marketing, you need to understand some of the strategies implemented the same policy that must be followed:
- Using real content balance time and place.
- The right customer segments journey.
- Build a site for mobile devices.
- Always put the customer first.
5. Z generation manner to deal
Finally, marketers in 2020 for the Z generation should be ready to enter the procurement channels.
According to the latest survey data, Z generation will account for 40% of consumers in the next period of time. Nevertheless, they are their different needs and interests of forming a personalized high-end market. To meet these demands, companies must focus on developing real content, unique product, sense of humor, and provides privacy protection for users.
Big data is driving the growth of large-scale marketing
Big Data is undergoing some major changes in the marketing field. Companies can not ignore the benefits of machine learning and other data-driven techniques. If companies want to promote the development of marketing, we need to plan and implement the most helpful thing. If companies want to focus on what they do best, you can get help digital marketing professional bodies.
