Two application directions of operator big data
One: The use of operator big data for data analysis, data mining and data processing, mainly to help relevant companies use operator big data to improve the promotion and operation of their own products and promote the efficiency of customer acquisition.
Two: Improve the comprehensiveness and accuracy of enterprises using operator big data to acquire customers and operator big data enterprise services.
China Mobile Unicom Telecom Big Data-Exploration and Application of Operator Big Data
The emergence of the three major operators and the operator’s big data customer acquisition business can bring opportunities and challenges to the development of various industries, fields, and enterprises.
The ability and construction of the operator's big data customer acquisition platform can also greatly enhance the sales and product promotion operations of related companies, and the structure has a significant impact on them.
Data sharing and customer acquisition model innovation of operators' big data are hot topics of current enterprises. Operators' big data can fully demonstrate the operator's big data customer acquisition capabilities and strategic planning and data open applications in cooperation with enterprises. Long-term strategy.
Carrier big data exploration in different fields
Many companies and enterprises in traditional industries still have a very basic understanding of operator big data, and most of them are understanding the extent of buying resources.
Some traditional companies that dare to try operator big data to gain customers will naturally benefit a lot. The customer acquisition service provided by operator big data is also very simple, that is, to develop personalized customer acquisition standards for different companies based on its own user data resources. Operator big data is carried out according to different companies and industries. Accurate deployment and distribution of customers allows relevant cooperative enterprises to have an effective reach through the CRM platform provided by the operator.
Operator big data has provided accurate customer acquisition services in most cities across the country. The operator big data accurate customer acquisition platform was born in 2017 and has gradually expanded throughout the country, from education, real estate, investment promotion, corporate services, automotive, finance, The whole industry, such as medical aesthetics, expands and wins customers.
China Mobile Unicom Telecom Big Data-Exploration and Application of Operator Big Data
What data does operator big data have
Based on its own big data analysis and modeling technology, operator big data can analyze real-time visitor data of any website, webpage, and website, and can analyze the data of active users of mobile APP and newly registered users, and can analyze 400 calls , Analyze the real-time caller data of fixed-line telephones, analyze the data of users and keyword searchers of the applet, and screen the dimensions of region, gender, age, gender, number of visits, and browsing time.
China Mobile Unicom Telecom Big Data-Exploration and Application of Operator Big Data
Take an example: a real estate company wants to use operator big data to accurately acquire customers. It can collect real estate-related promotion websites such as peers and competitors, and the webpage can analyze its daily real-time visitors and high-frequency visitors based on the operator's big data modeling. Collect real estate-related mobile apps, and analyze their daily active user data and new registered user data based on operator big data modeling. Collect 400 calls from related peers or competitors, and use fixed-line phones to analyze real-time caller user data through operator big data modeling and analysis.
China Mobile Unicom Telecom Big Data-Exploration and Application of Operator Big Data
The world is big, and the competition among various industries is also very strong. If a company wants to have its own world in this weak society, it must have and find its own and suitable marketing and customer marketing methods. Carrier big data can provide accurate customer resources and target customer analysis for traditional industries through its powerful modeling and big data computing technology. The big data collection of operators is quite different from the data collection known in traditional industries. Operator big data can give relevant companies a very accurate data. Operator big data can provide data support for the entire industry.