Operations mention demand, coupled with Alipay said it, as if looks simple, but in fact is not so simple. This is also the reason I wrote this article, following on to talk about in detail.
I. Description of the problem
We have projects in paid product, currently only access the micro-channel pay, suddenly one day, operators raised a demand to increase Alipay, yes, that demand such a sentence, and then to push the product department.
Product manager, just very busy, and I think this helped demand, and then I found several problems:
- Why should we increase this demand?
- What is the scene to pay?
- Great demand it?
- It will lead to process changes after it added?
After the discovery to communicate with the demand side, I understand these questions:
- First, add this requirement is because some people do not believe micro-payments, or micro letter no money;
- The scene is made to pay a discounted merchandise link in the micro-channel group, users can access the link to make a purchase;
- Demand is not, at present only three;
- After the increase after Alipay, landing the whole process to be changed.
So, add a Alipay, far from being a word problem, related to the change behind is still very large, due to the development of the schedule is very tight, and this demand is very small, we do not develop, so if you encounter an individual payment problems, receivables under line operations staff, technical assistance and then modify the order status.
Second, the demand for finishing
Due to the above question, I think the processes and precautions for product finishing needs.
- Understand the reasons for the proposed requirements
- Understand the needs of the scene
- Statistical demand
- Assessment of the impact of changes in demand for the rest of the
Here I will take that question to pay the above example, a little bit elaborate.
The first is the reasons given demand, is that some people do not micro-channel pay, money or micro letter, in fact, this is very easy to contact with the third point together, in this era, and there are few people micro-channel the money it?
Second scene need, above also says that scene is paid within the micro-channel group, micro-channel group which you hit the open Alipay it? So the question is not just to increase Alipay so simple, but also to guide the user's browser to open a page outside the micro-channel, which is also related to the fourth point, the landing process will change.
Demand just talked about, on three people, the proportion of the overall payment for the order is small, it can be ignored.
The final step is the impact of the demand for other parts, the first is to guide the user opens the purchase link in micro-channel outside the browser, and then also need to modify the process to log in before may be micro-letter authorizing the landing, only phone number landed outside the micro letter.
Through layers of analysis, you will find, to do a demand, not a word can be said clearly, to consider the use of scenarios to be considered worthwhile to do, but also consider the cost of development, and so on. Demand sentence, often are not so simple.
Also, we have to dig beneath the appearance of the real needs, it does not seem to create the plane, people only think of the speed of the car to be faster, but made the aircraft in order to solve the speed problem.
Third, the needs assessment
After finishing needs, but also for the product needs assessment, mainly the following assessment:
- Business Review
- Function Review
- Design Review
- Technical Review
Business Review is a good demand after finishing products, check the entire business process meets the demand side with the expected demand side.
Function evaluation after the product is a prototype, confirm with the demand side in the function prototype meets the requirements of the demand side.
Design Review is the core of the design department after the completion of page design, and product departments to check to see if consistent with accurate restore product prototype.
Technical review, when the product to be more to explain from a technical point of view, easy to understand technology, have the opportunity to write a detailed account of my own insights in the technical review of, it means the product should say how demand. In addition, we also recommend listening to what geeks time Qiu Yue's column, " Qiu Yue products Notes ."
These are some of my views on product demand, may be considered not comprehensive, but it is indeed true feelings in the project, welcomed the communication product experience.
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